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GEB 3213 Exam 2 Trammell Questions with Correct Answers.
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GEB 3213 Exam 2 Trammell Questions with Correct Answers.
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GEB 3213 Exam 2 Trammell Questions with CorrectAnswers
The "you" attitude Correct Answer-Establishes good relationship with
audience....
-Substitute you & yours for I, me, mine & our
-Don't use too many pronouns
-Avoid using "you" in blaming context
Positive Emphasis Correct Answer--Call attention to the bright side of
things
-Focus on opportunities, not mistakes or problems
-Focus on how an audience will benefit
-Use euphemisms strategically
Demonstrate Credibility Correct Answer--Emphasize commonalities
-Don't boast
-Mention credible references
-Support ideas with facts
-Avoid exaggeration & insincerity
-Be yourself
Be Polite Correct Answer--Be tactful & kind
-Go out of your way
-Respond promptly
, Use Bias Free Language Correct Answer--Avoid gender bias
-Racial & ethnic bias
-Eliminate age references unless relevant
-Downplay references to disabilities
Sales Speech Slides Correct Answer-Name of product (38-46 type)
Main selling pt 1-3 (26-34 type)
Contact info (24-28 type)
-Aim for 7 lines, 7 words per line, 1 image, aim for nice balance of
white space & text
Planning Your Persuasion Correct Answer-1) Know what you're selling
(how will the audience benefit, what makes the product stand out, cost)
2) Know your audience (Needs & wishes of your audience, what does
audience have in common)
3) Clearly express how you want the audience to act (write for more
info, contact you, give cc info)
AIDA Format Correct Answer-Tried & true way to write a persuasive
message....
A- Grab the readers attention (provocative question, striking fact,
startling story, powerful quote)
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