UGA McManus Marketing Test 1 Questions and Answers | Latest Update | 2024/2025 | 100% Pass
5 views 0 purchase
Course
UGA McManus
Institution
UGA McManus
UGA McManus Marketing Test 1
Questions and Answers | Latest Update |
2024/2025 | 100% Pass
What is the difference between B2B and B2C marketing?
B2B marketing targets businesses as customers, while B2C marketing targets individual
consumers.
How does a company determine its target ma...
UGA McManus Marketing Test 1
Questions and Answers | Latest Update |
2024/2025 | 100% Pass
What is the difference between B2B and B2C marketing?
✔✔ B2B marketing targets businesses as customers, while B2C marketing targets individual
consumers.
How does a company determine its target market?
✔✔ By analyzing demographic, geographic, psychographic, and behavioral characteristics of
potential customers.
What is a marketing funnel?
✔✔ A model that describes the stages customers go through from awareness to purchase.
What is the role of pricing strategy in marketing?
✔✔ Pricing strategy influences consumer perception and competitive positioning, impacting
sales and profitability.
1
,How do digital marketing tactics differ from traditional marketing?
✔✔ Digital marketing uses online channels and technologies, while traditional marketing relies
on offline methods such as print and TV ads.
What is the purpose of a market positioning statement?
✔✔ To clearly define how a brand or product should be perceived in relation to competitors in
the market.
How do companies use promotional strategies to boost sales?
✔✔ By employing tactics such as discounts, advertisements, and special offers to increase
product visibility and attract customers.
What is the significance of customer feedback in marketing?
✔✔ Customer feedback provides insights into product performance and customer satisfaction,
guiding improvements and strategy adjustments.
What does CRM stand for, and how is it used in marketing?
✔✔ CRM stands for Customer Relationship Management, and it is used to manage interactions
with current and potential customers, improving relationships and retention.
2
, What is the role of social media in modern marketing strategies?
✔✔ Social media helps businesses engage with customers, build brand awareness, and drive
traffic through interactive and targeted content.
What is the purpose of a value proposition in marketing?
✔✔ To communicate the unique benefits and value a product or service offers to customers.
How does competitive analysis benefit a marketing strategy?
✔✔ It helps identify strengths and weaknesses relative to competitors, informing strategic
decisions and positioning.
What is a marketing objective, and how is it set?
✔✔ A marketing objective is a specific goal a business aims to achieve, set based on market
analysis and strategic priorities.
What is the significance of market segmentation in targeting customers?
✔✔ Market segmentation allows businesses to tailor their marketing efforts to specific groups,
increasing relevance and effectiveness.
3
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller SterlingScores. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $9.91. You're not tied to anything after your purchase.
