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Exam (elaborations)

Social media marketing certification test review

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  • Course
  • Social media certification t
  • Institution
  • Social Media Certification T

Marketing - answer-the process of communicating a company's value to customers Target audience - answer-identified groups of consumers most likely to purchase your product or service Call to Action (CTA) - answer-statement or phrase that encourages audience response Message - answer-what i...

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  • September 2, 2024
  • 4
  • 2024/2025
  • Exam (elaborations)
  • Questions & answers
  • Social media certification t
  • Social media certification t
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Social media marketing certification test review
Marketing - answer-the process of communicating a company's value to customers

Target audience - answer-identified groups of consumers most likely to purchase your product
or service

Call to Action (CTA) - answer-statement or phrase that encourages audience response

Message - answer-what is communicated to and perceived by an audience; can be verbal,
written, and non-verbal

Data-driven decisions - answer-decisions based on data and analysis rather than experience
and intuition

Lead - answer-an individual who has shown interest in a particular product or brand

4 P's of Marketing - answer-product, price, promotion, place

One-to-Many Marketing - answer-a marketing method that is considered to be indirect; a brand
sends a message to a large audience rather than to an individual

one-to-one marketing - answer-strategy that relies on getting to know the customers and their
individual choices, and then tailoring marketing plans toward each customer differently based on
those choices

Search Engine Optimization (SEO) - answer-the practice of increasing the quantity and quality
of traffic to a website through organic search engine results

dot-com bubble - answer-a period of extreme internet usage growth that took place between
1995 and 2002; it opened up the internet as a viable marketing option for business

Outbound Marketing - answer-form of marketing that tries to reach consumers through general
media advertising as well as through in-person contact

inbound marketing - answer-focuses on attracting customers via company-created Internet
content

platform - answer-web-based technology that enables the development, deployment, and
management of social media solutions and services

return on investment - answer-performance indicator that measures the amount gained from an
investment relative to the investment's cost

Key performance indicators (KPIs) - answer-The quantifiable metrics a company uses to
evaluate progress toward critical success factors




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