If a company posts 16 pieces of educational, informative, or entertaining content and four pieces of promotional content in one month, what rule is being followed?
A. the rule of thirds
B. the 80-20 rule
C. the rule of balance
D. the 50-50 rule - answer-B. the 80-20 rule
If a bicycle company...
Social Media Certification test study
If a company posts 16 pieces of educational, informative, or entertaining content and
four pieces of promotional content in one month, what rule is being followed?
A. the rule of thirds
B. the 80-20 rule
C. the rule of balance
D. the 50-50 rule - answer-B. the 80-20 rule
If a bicycle company creates and shares a blog post about the best mountain biking
trails in America, what form of marketing is being used?
A. PPC advertising
B. web optimization
C. content marketing
D. outbound marketing - answer-C. content marketing
If a company shares a link to its Facebook account on an Instagram post, what
marketing approach is being used?
A. cross promotion
B. search engine optimization
C. PPC advertising
D. outbound marketing - answer-A. cross promotion
________ is the simulation of human intelligence processes by machines, especially
computer systems.
A. artificial intelligence
B. search engine optimization
C. targeted audience
D. boosting - answer-A. artificial intelligence
Content Marketing is _______________.
A. the act of submitting public relations materials to media outlets to inform target
audiences about events, product launches, updates, etc.
B. The act of asking influencers to share links to product pages, to share reviews of
products, to write blogs or create videos about products, etc. to acquire a target
audience
C. A technique used by customer service representatives on social media platforms that
allows them to respond and react to issues in a professional manner
D. The act of creating and distributing valuable, relevant, and consistent material to
attract and acquire a target audience - answer-D. The act of creating and distributing
valuable, relevant, and consistent material to attract and acquire a target audience
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Which of the following is an example of a SMART goal?
A. Improve customer retention rate by 5 percent by March 15 by responding to every
social media mention within 15 minutes during all business hours
B. Increase sales by the end of the month by making more calls, posting more
frequently on social media, and sending more emails
C. Increase brand awareness by liking more photos on Instagram and writing longer
captions for all social media posts
D. Improve brand sentiment in two weeks by paying to promote Facebook posts that
have to do with charitable efforts - answer-A. Improve customer retention rate by 5
percent by March 15 by responding to every social media mention within 15 minutes
during all business hours
When were social media sites first introduced?
A. 2010
B. 1997
C. 1990
D. 2003 - answer-D. 2003
In reference to social media marketing, which of the following is an example of organic
content?
A. A video a company pays to promote on Facebook
B. A PPC ad that appears at the top of search engine results
C. An image a company creates and shares on Instagram
D. A product review that a paid influencer posts on YouTube - answer-C. An image a
company creates and shares on Instagram
Between 1995 and 2002, extreme internet usage growth played a key role in opening
up the internet as a viable marketing option for businesses. Which of the following is the
name of this time period?
A. dot-com bubble
B. internet marketing era
C. digital bubble
D. digital era - answer-A. dot-com bubble
________ was the first true social media network.
A. facebook
B. twitter
C. myspace
D. youtube - answer-C. myspace
In terms of social media, a platform ________.
A. enables the development, deployment, and management of social media solutions
and services
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