Which network has the longest life for a piece of content? - answer-
On which social network should you share content most frequently? - answer-
True or false? It's necessary to conduct a social media audit every 2-3 years. - answer-
Which of these KPIs demonstrate engagement? Choose all t...
Social Media Certification Exam
Which network has the longest life for a piece of content? - answer-
On which social network should you share content most frequently? - answer-
True or false? It's necessary to conduct a social media audit every 2-3 years. - answer-
Which of these KPIs demonstrate engagement? Choose all that apply. - answer-
True or False? In social media, a service level agreement (SLA) refers to how much
time passes
between when a customer reaches out and when the company responds. - answer-
What is the biggest challenge that most social media practitioners have? - answer-
True or False? The Holistic model is the most common social team structure used by
organizations today. - answer-
Why would you want a service to help you manage and discover influence? - answer-
True or false? The best way to choose the right social media tool is to think about your
business
goals, then narrow down your choices based on that goal criteria. - answer-
What do senior leaders care about when it comes to your social media plan? Choose all
that apply. - answer-
What should you do to secure executive buy-in if you're starting a social media project
and don't have
a past campaign to use as a benchmark? - answer-
What's the difference between social listening and social monitoring? - answer-
Why do you need to develop a business case for a new social monitoring technology? -
answer-
Voice refers to: - answer-
When developing your brand's tone, _______ is key. - answer-
What did fashion brand Burberry do to revolutionize how marketers use social media? -
answer-
[Type here]
, 1
1
Which one of the following is NOT a way that UGC can help marketers? - answer-
Which type of influencer might be primarily behind the scenes in your marketing
campaign? - answer-
Which of the below is NOT one of the three factors determining how an influencer can
impact behavior? - answer-
True or false? "Earned" media is exposure your brand has paid for, e.g., advertising or
promotions. - answer-
Why is content moderation important for user-generated campaigns? - answer-
What is NOT a way that a brand can see financial gain from doing social customer
service? - answer-
What is a Social Media Service Level Agreement (SLA)? - answer-
How much of the buyer's journey is digital? - answer-
In what stage of the buyer's journey would an advertisement for a free trial of your
product be most appropriate? - answer-
True or false? It's always better to target your ads towards as broad a group of people
as possible. - answer-False
Which of the following would not contribute to ad fatigue? - answer-
You bid $5.00 on a click on your Facebook ad. The next highest bidder only pays $3.00
to target an ad
at the exact same audience. How much will Facebook make you pay to win the bid? -
answer-
The number of leads you generate that actually become paying customers is known as
your ________. - answer-
Which one of the below choices is NOT a reason you should be measuring your social
media ROI? - answer-
Which of the following social media expenses do you want to track so you can calculate
ROI on your
marketing campaigns? Choose all that apply. - answer-
[Type here]
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