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IBA Chapter 1 CGG Exam Questions And Correct Answers
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IBA Chapter 1 CGG ExamQuestions And Correct Answers
What factor is favorable when determining whether or not a company should consider
internationalization efforts? - Answer a company has high technology resources already
in place
Companies from the Netherlands are the leading group of investors in the United States.
- Answer false
The most effective approach to build global awareness into an organization is to
increase the diversity mix of the employee profile for entry-level jobs. - Answer false
To avoid errors in business decisions, it is necessary to conduct a cross-cultural
analysis that isolates the self-reference criterion (SRC) influences. What is the first step
in this analysis? - Answer defining the business problem or goal in home-country
cultural traits, habits, or norms
A globally aware manager is characterized by - Answer tolerating cultural differences
and allowing others to be different and equal
A firm that is involved with the international marketing stage of marketing involvement
will - Answer plan both marketing and production of goods outside the home market.
What is the most effective way to achieve organizational global awareness? - Answer
having a culturally diverse senior executive staff or board of directors
A natural offshoot of a person's self-reference criterion is ________ that also creates a
concern for the international marketer. - Answer ethnocentrism
Shondra McDonald, a marketing manager at a hearing aid manufacturing firm, is asked
to review the marketing opportunities of her company in a foreign market. She is aware
that she can modify certain elements of the marketing environment to suit the foreign
market needs. She focuses her attention on the uncontrollable factors that might affect
the firm's business prospects. Which of the following uncontrollable elements is most
likely to affect the company's business prospects in the foreign market? - Answer level
of technology in the targeted market
M&G Inc., a company producing musical instruments, had dominated its home market
for several years before venturing into international markets. The company was
focusing more on international operations until Beige N, a German company in the same
business, entered its home market. Beige N started selling good quality products at
prices much lower than M&G's and affected its sales adversely. Which of the following
elements in the marketing environment has affected the business of M&G Inc. with the
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