Social media marketers carry out many different tasks to increase engagement as part of their social media strategy.
Which key activities do social media marketers undertake across their chosen social platforms?
Choose TWO of the following:
Create new social apps
Connect and build relatio...
Social media marketers carry out many different tasks to increase engagement as part of their social media
strategy.
Which key activities do social media marketers undertake across their chosen social platforms?
Choose TWO of the following:
Create new social apps
Connect and build relationships
Encourage and participate in interactions
Make changes to the marketing budget - answer-connect and build relationships
encourage and participate in interactions
Social research is a key component of a social media strategy.
Which benefits does social research offer to a social media marketer?
Choose TWO of the following:
Gives insight into conversion channels
Helps forecast profit margin
Gives a deeper understanding of your audience and their culture
Helps you create better content - answer-Gives a deeper understanding of your audience and their culture
Helps you create better content
You are a social marketer attempting to establish brand capabilities and goals.
Which issues do you need to consider?
Choose TWO of the following:
Access to talent, budgets, and assets
Limitations and capabilities based on access to resources
Creative vision for social media video campaigns
Brand history of your main competitor - answer-Access to talent, budgets, and assets
Limitations and capabilities based on access to resources
You have an established customer base, but want to narrow it.
Which type of customers are most valuable to your business?
Choose TWO of the following:
Customers who respond to one-off special offers
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Customers who love your product and use it often
Customers who make multiple purchases
Customers who are under 35 - answer-Customers who love your product and use it often
Customers who make multiple purchases
It's important for social media marketers to understand their audience.
Which of the following techniques are used for audience research?
Choose TWO of the following:
Review website traffic and interactions
Review Facebook post templates
Review campaign performance
Review social media calendar - answer-Review campaign performance
Review website traffic and interactions
You are planning a social media campaign and, prior to launch, you want to gain in-depth knowledge about
what your audience is talking about.
Which steps can you take to actively listen to your audience to gain insights?
Choose TWO of the following:
Join discussion groups on platforms such as LinkedIn
Use social monitoring tools such as Hootsuite
Use an email marketing tool such as HubSpot
Use website analytics tools such as Google Analytics - answer-Use social monitoring tools such as
Hootsuite
Join discussion groups on platforms such as LinkedIn
Content sharing is a common audience behavior.
Which of the following are possible motivations for sharing content?
Choose TWO of the following:
Tracking
Profit
Storytelling
Social currency - answer-Storytelling
Social currency
You are a digital marketer in a children's clothing company who is researching the competition.
What insights are you hoping to derive from your research?
Choose TWO of the following:
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1
The monthly average clothing spend per family
The clothing styles children prefer
The strategy competitors use to attract an audience
How well competitors connect with their audience - answer-The strategy competitors use to attract an
audience - correct
How well competitors connect with their audience
You can use a number of different methods to conduct competitive research.
Match each competitive research method with its correct purpose. - answer-social intelligence: understand
consumer concerns and attitudes
Search: find SERP results for popular competitor content in your industry
content audit: assess creative and messaging to see what is working and what isn't
social media metrics: measure performance of pages or posts
There are a wide range of social media tools available to support your competitive research strategy.
Which of the following social media tools can you use to carry out competitive research?
Choose TWO of the following:
Creative Hub
Ads Manager
Sprout Social
Mediatoolkit - answer-Sprout Social - correct
Mediatoolkit
Carrying out a content audit can give you invaluable insight into your competitors' content strategy and
performance.
What steps should you take when conducting a content audit of a competitor's content?
Choose TWO of the following:
Use Google Search to find more information
Set up Google news alerts
Increase your content creation budget
Monitor your organic website traffic - answer-Use Google Search to find more information
Set up Google news alerts
You are doing a gap analysis on a competitor.
Which insights do you hope to glean from this?
Choose TWO of the following:
How much your competitor spends on digital marketing
[Type here]
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ROI from competitor campaigns
Niche audiences that you can serve better
Types of content your competitor uses to reach audiences - answer-Niche audiences that you can serve
better
Types of content your competitor uses to reach audiences
It's important to monitor industry trends - and to stay ahead of them.
Which signals could indicate that trends within your industry are changing?
Choose TWO of the following:
Number of people following you on social media fails to grow
Shift in interests among industry influencers and thought leaders
Advancements in technology, ideas, or culture
A leading competitor declares drastically reduced profits - answer-Shift in interests among industry
influencers and thought leaders
Advancements in technology, ideas, or culture
You have conducted social research and have uncovered hundreds of pieces of data.
Which steps can you take to derive insights from this data?
Choose TWO of the following:
Collate the data into a single document
Focus on individual numbers within the data
Look for surprising anomalies in the data
Search for strong relationships between the data points - answer-Look for surprising anomalies in the data
Search for strong relationships between the data points
You are writing a strategic statement for your company.
Which questions should you ask yourself when structuring your statement?
Choose TWO of the following:
How often will you update your strategic statement?
How will you measure your strategy's success?
Who are the intended recipients of your message?
What is your competitor's strategic statement? - answer-How will you measure your strategy's success?
Who are the intended recipients of your message?
Cultural research involves investigating the ways in which culture creates and transforms individual
experiences, everyday life, social relations, and power.
What are some of the key components of cultural research?
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