WGU D077 LEARNING OBJECTIVES EXAM LATEST EXAM 2024-2025
VERSION A, B, C & STUDY GUIDE COMPLETE 450 QUESTIONS AND
CORRECT ANSWERS JUST RELEASED
WGU D077 LEARNING OBJECTIVES EXAM
Q: Promotion through the creation and sharing of messages and materials designed to
stimulate interest in a product - ANSWER-Content marketing
Q: Cooperation between levels of a distribution channel as described by a formal agreement -
ANSWER-contractual vertical marketing system
Q: Way of conducting business with commitment to the values, norms, and expectations of
society for social responsibility - ANSWER-Corporate Social Responsibility (CSR)
Q: Ownership by a single company of all levels of production and distribution - ANSWER-
corporate vertical marketing system
Q: The combined customer lifetime values of all the company's customers - ANSWER-customer
equity
Q: The steps in the customer relationship with a company, from initial contact to loyalty -
ANSWER-customer life cycle
Q: Processes implemented by a company to handle its contact with customers with the goal of
creating a unified customer experience to maximize retention - ANSWER-Customer relationship
management (CRM)
Q: A measure of how products or services delivered by a company meet or exceed customer
expectations - ANSWER-customer satisfaction
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Q: The purchaser of a product or service - ANSWER-customer
Q: Companies (also known as customer insights service providers) that collect and analyze
massive data sets on consumers which can be used as secondary data for marketing research -
ANSWER-Database marketing organizations
Q: Hiding the truth, especially to get an advantage - ANSWER-deception
Q: Individual(s) at an organization making the final purchase decision, often the person who
owns the budget - ANSWER-Deciders
Q: Targeting strategy where a company provides separate offerings to each different market
segment that it targets - ANSWER-differentiated marketing
Q: All of a company's marketing efforts that use an electronic device or the Internet - ANSWER-
digital marketing
Q: Sale of products from the producer to the end user without an intermediary - ANSWER-
Direct distribution
Primary marketing research technique that explores the impact of one or more factors, such as
the comparison of two marketing campaigns - ANSWER-experimental research
Q: Automatic, low-involvement purchase decision process based on limited information or
information gathered in the past - ANSWER-routine problem-solving
Q: Identify the SWOT in this situation: New government policies will help the company in the
future - ANSWER-external opportunity
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Q: Personal Selling is the personal aspect of the Promotion "P" in the marketing mix, briefly
discuss how you think Personal Selling is part of both Marketing and Sales. - ANSWER-The
salesperson extends the relationship that was established through marketing efforts and makes
a personal connection with you. If you have a good experience, your relationship with the
company gets even better, and you are more likely to shop there again and tell your friends. In
addition to closing the sale (when the customer purchases the product or service), the
salesperson has a very important role in the marketing process. Because the salesperson (in the
store, online, or on the phone) is a primary touch point and a personal interaction with the
customer, the salesperson is the brand in the eyes of the customer.
Q: Define the 4 key trends in Personal Selling - ANSWER-Technological advances and the
internet are providing additional means for customers and salespeople to interact. Adaptive
selling is a trend in personal selling that focuses on understanding the customer's social style
and adapting your approach to it.I ntegrated marketing communications (IMC) supports sales
by immersing customers in communications with the brand using different touchpoints.
Artificial intelligence is allowing sales to reach a new level of customized messaging.
Q: Which attribute represents qualitative research? - ANSWER-Exploring ideas, perceptions,
and behaviors in depth
Q: Which growth strategy utilizes new markets with existing products using the strategic
opportunity matrix? - ANSWER-Market development
Q: What are the four social styles in the social style matrix? - ANSWER-analytical, driver,
amiable, and expressive.
Q: A marketing experiment where two variants of a campaign are tested to see which one is
most effective - ANSWER-A/B testing
Q: Using social styles to customize a sales approach to the specific customer - ANSWER-
Adaptive selling
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Q: Positive, negative, or ambivalent evaluation of people, objects, event, activities, ideas, or
anything else in the environment - ANSWER-attitudes
Q: Characteristics that define a product and will influence the customer's purchase decision -
ANSWER-attributes
Q: Style of handling conflict with little empathy or self-interest - ANSWER-Avoidance
Q: Planning tool which uses a quadrant to map the strategic position of a business brand based
on the brand's market share and the market's growth potential - ANSWER-BCG Matrix
Q: Voluntary and intentional refusal to buy products from a certain person, company, or
country for ethical or political reasons - ANSWER-boycott
Q: One of the drivers of customer equity, based on how the customer assesses the value of the
brand - ANSWER-brand equity
Q: The unique identity and associations of a company, often captured in a design, sign, symbol,
or words that identify a product and differentiate it from competitors - ANSWER-brand
Q: Expansions and contractions in the level of economic activities (business fluctuations)
around a long-term growth trend - ANSWER-business cycle
Q: Sales to another company that consumes the product or services as part of operating the
business or uses the product in the assembly of the final product it sells to consumers -
ANSWER-business to business (B2B)
Q: Sales directly to the individuals who consume a finished product for personal use - ANSWER-
business-to-consumer (B2C)
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