WGU D077 LEARNING OBJECTIVES EXAM LATEST EXAM 2024-2025 ALL
3 ACTUAL VERSIONS & 2 STUDY GUIDE COMPLETE 550 QUESTIONS
AND CORRECT ANSWERS ALREADY GRADED A+
WGU D077 LEARNING OBJECTIVES EXAM A
What uncontrollable marketing element provides user input as to how the company delivers
upon its value proposition? - ANSWER-Consumer feedback
Q: Which set of activities related to creating, communicating, delivering, and exchanging
offerings has value for others? - ANSWER-Marketing
Q: Which controllable element is included in the marketing mix? - ANSWER-Product
Q: Which concept refers to the number of product versions in a product line? - ANSWER-Depth
Q: What type of vertical marketing system is a franchise? - ANSWER-Contractual
Q: A marketer introduces a tutorial video featuring the company's new cosmetic line. Which set
of elements from the marketing mix is the marketer using? - ANSWER-Product and promotion
Q: An online consignment store offers free gifts with purchases within the next 30 days using an
attractive and easy-to-use website. Which part of the marketing mix is represented by the
company's website? - ANSWER-Place
Q: An online consignment store offers gently used designer fashions and sends weekly text
alerts to customers of new arrivals and popular items. Which element of a marketing mix is
represented by this store's text alerts? - ANSWER-Promotion
1
,Page 2 of 230
Q: A manager is researching an element of the marketing environment that the company
cannot control. Which one of these elements is the manager considering? - ANSWER-
Demographic
Q: What is a controllable element of the marketing environment? - ANSWER-Promotion
Q: Which uncontrollable element can make some products obsolete, while generating other
new products by scientific advances? - ANSWER-Technological
Q: What is an example of a controllable element that influences marketing decisions? -
ANSWER-Promotional campaigns
Q: Which action reflects the use of ethical marketing? - ANSWER-Supply chain transparency
reporting
Q: A small town has two coffee shops. The shop owners agree to raise their prices for espresso
drinks from $3 to $6 per cup because they are the only two shops in the market. Which illegal
pricing tactic is being used? - ANSWER-Price fixing
Q: A woman visits a baby store, planning to buy a crib for $100. The salesperson tells her that
the $100 crib is no longer available but a $250 crib can be purchased. The woman can see the
$100 crib boxes on a shelf. Which pricing tactic was the salesperson attempting to use? -
ANSWER-Bait and Switch
Q: An energy drink company is promoting the benefits of its caffeinated product without
identifying the risks of consuming the drink. Which action should the company take to align its
marketing with ethical practices? - ANSWER-Using transparent marketing
Q: A fitness application allows users to opt-out of its fitness reminder text messages but
continues to send text messages for 30 days following the opt-out period. Users are not notified
2
,Page 3 of 230
of this fact when they opt-out of the text messages. Which ethical marketing practice is the
company violating? - ANSWER-Customer Privacy
Q: A marketing manager is conducting a situational analysis during the market planning process
and needs to differentiate between controllable and uncontrollable elements. The manager
decides to first identify the controllable elements. Which business element is the manager
identifying? - ANSWER-Products
Q: A marketing manager would like to take advantage of factors outside the company to
develop an effective marketing plan. Which factor does the manager need to consider? -
ANSWER-Market Forces
Q: Which business factors are external to an organization? - ANSWER-Opportunities and threats
Q: Which SWOT analysis component is under a company's control? - ANSWER-Product budgets
Q: A manager seeks to help the organization make good portfolio-management decisions.
Which tool should the manager use for this process? - ANSWER-BCG Matrix
Q: According to the logic of the BCG matrix, marketers should focus investment in the areas
that will provide good returns and fund future growth. Which quadrant of the BCG matrix
meets this guideline? - ANSWER-Cash cow
Q: A manager is considering the economics of an industry's factors that determine how
competitive, attractive, and profitable the market is for the company's products. Which
planning tool is being used by this manager? - ANSWER-Porter's five forces method
Q: A company operates in an industry in which raw materials are scarce, and in which the
vendors charge excessively high prices for raw materials. Which one of Porter's five forces is
illustrated by this company's situation? - ANSWER-Bargaining power of suppliers
3
, Page 4 of 230
Q: A marketer selects the use of banner ads in order to achieve higher sales revenue. Which
component of the marketing planning process is being represented by this action? - ANSWER-
Tactic
Q: A company analyzes its internal and external environments, identifies the needs of its target
market, and develops a plan for accomplishing its mission, objectives, and goals. Which
component of the marketing planning process has the company developed? - ANSWER-
Marketing Plan
Q: Which component of the marketing planning process utilizes situation analysis to address
the needs of the target customer? - ANSWER-Opportunities
Q: What is a limitation of primary data sources? - ANSWER-Requires expertise in data collection
Q: Which ethical guideline should marketers keep in mind when collecting primary data
content? - ANSWER-Maintaining data transparency
Q: Why should marketing researchers follow best practices for ethical considerations? -
ANSWER-Ensure respect for respondents and integrity of the data collected
Q: A smartphone company has great brand loyalty but customers have become increasingly
frustrated with the lack of new features. The company determines that adding new features
will increase sales. Which growth strategy is the company using to achieve higher sales? -
ANSWER-Product development
Q: An apparel company became the number-one provider in the U.S. New customers had
switched to this company's clothing line instead of buying from competitors. Which strategic
opportunity did the company use to achieve this goal? - ANSWER-Market penetration
4
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller STUVIAGRADES. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $25.99. You're not tied to anything after your purchase.
