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WGU D077 LEARNING OBJECTIVES EXAM ACTUAL EXAM 3 LATEST VERSION AND PRACTICE TEST COMPLETE 450 QUESTIONS AND CORRECT DETAILED SOLUTIONS JUST RELEASED$22.99
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WGU D077 LEARNING OBJECTIVES EXAM ACTUAL EXAM 3 LATEST
VERSION AND PRACTICE TEST COMPLETE 450 QUESTIONS AND
CORRECT DETAILED SOLUTIONS JUST RELEASED
WGU D077 LEARNING OBJECTIVES EXAM 1
QUESTION: Primary marketing research technique that explores the impact of one or more
factors, such as the comparison of two marketing campaigns - ANSWER-experimental research
QUESTION: Automatic, low-involvement purchase decision process based on limited
information or information gathered in the past - ANSWER-routine problem-solving
QUESTION: Identify the SWOT in this situation: New government policies will help the company
in the future - ANSWER-external opportunity
QUESTION: Personal Selling is the personal aspect of the Promotion "P" in the marketing mix,
briefly discuss how you think Personal Selling is part of both Marketing and Sales. - ANSWER-
The salesperson extends the relationship that was established through marketing efforts and
makes a personal connection with you. If you have a good experience, your relationship with
the company gets even better, and you are more likely to shop there again and tell your friends.
In addition to closing the sale (when the customer purchases the product or service), the
salesperson has a very important role in the marketing process. Because the salesperson (in the
store, online, or on the phone) is a primary touch point and a personal interaction with the
customer, the salesperson is the brand in the eyes of the customer.
QUESTION: Define the 4 key trends in Personal Selling - ANSWER-Technological advances and
the internet are providing additional means for customers and salespeople to interact. Adaptive
selling is a trend in personal selling that focuses on understanding the customer's social style
and adapting your approach to it.I ntegrated marketing communications (IMC) supports sales
by immersing customers in communications with the brand using different touchpoints.
Artificial intelligence is allowing sales to reach a new level of customized messaging.
QUESTION: Which attribute represents qualitative research? - ANSWER-Exploring ideas,
perceptions, and behaviors in depth
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QUESTION: Which growth strategy utilizes new markets with existing products using the
strategic opportunity matrix? - ANSWER-Market development
QUESTION: What are the four social styles in the social style matrix? - ANSWER-analytical,
driver, amiable, and expressive.
QUESTION: A marketing experiment where two variants of a campaign are tested to see which
one is most effective - ANSWER-A/B testing
QUESTION: Using social styles to customize a sales approach to the specific customer -
ANSWER-Adaptive selling
QUESTION: Positive, negative, or ambivalent evaluation of people, objects, event, activities,
ideas, or anything else in the environment - ANSWER-attitudes
QUESTION: Characteristics that define a product and will influence the customer's purchase
decision - ANSWER-attributes
QUESTION: Style of handling conflict with little empathy or self-interest - ANSWER-Avoidance
QUESTION: Planning tool which uses a quadrant to map the strategic position of a business
brand based on the brand's market share and the market's growth potential - ANSWER-BCG
Matrix
QUESTION: Voluntary and intentional refusal to buy products from a certain person, company,
or country for ethical or political reasons - ANSWER-boycott
QUESTION: One of the drivers of customer equity, based on how the customer assesses the
value of the brand - ANSWER-brand equity
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QUESTION: The unique identity and associations of a company, often captured in a design, sign,
symbol, or words that identify a product and differentiate it from competitors - ANSWER-brand
QUESTION: Expansions and contractions in the level of economic activities (business
fluctuations) around a long-term growth trend - ANSWER-business cycle
QUESTION: Sales to another company that consumes the product or services as part of
operating the business or uses the product in the assembly of the final product it sells to
consumers - ANSWER-business to business (B2B)
QUESTION: Sales directly to the individuals who consume a finished product for personal use -
ANSWER-business-to-consumer (B2C)
QUESTION: Group of decision makers for a purchase by an organization - ANSWER-buying
center
QUESTION: When a company sells products directly to consumers, in competition with the
company's own channel partners - ANSWER-Channel conflict
QUESTION: Style of handling conflict with high concern for both empathy and self-interest -
ANSWER-Collaboration
QUESTION: The study of individuals, groups, or organizations and all the activities associated
with the purchase, use, and disposal of goods and services - ANSWER-consumer behavior
QUESTION: Statistical measure of consumers' level of optimism about current and future
economic conditions - ANSWER-consumer confidence
QUESTION: The user of a purchased product or service - ANSWER-consumer
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QUESTION: Promotion through the creation and sharing of messages and materials designed to
stimulate interest in a product - ANSWER-Content marketing
QUESTION: Cooperation between levels of a distribution channel as described by a formal
agreement - ANSWER-contractual vertical marketing system
QUESTION: Way of conducting business with commitment to the values, norms, and
expectations of society for social responsibility - ANSWER-Corporate Social Responsibility (CSR)
QUESTION: Ownership by a single company of all levels of production and distribution -
ANSWER-corporate vertical marketing system
QUESTION: The combined customer lifetime values of all the company's customers - ANSWER-
customer equity
QUESTION: The steps in the customer relationship with a company, from initial contact to
loyalty - ANSWER-customer life cycle
QUESTION: Processes implemented by a company to handle its contact with customers with
the goal of creating a unified customer experience to maximize retention - ANSWER-Customer
relationship management (CRM)
QUESTION: A measure of how products or services delivered by a company meet or exceed
customer expectations - ANSWER-customer satisfaction
QUESTION: The purchaser of a product or service - ANSWER-customer
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