CMP Practice Test Questions and Answers Graded A+
What three factors most frequently affect the success of an event? - Answer-1) Failure to identify key processes and assign ownership.
2) Failure to apply a robust improvement approach that builds an understanding of fundamental root causes of ...
CMP Practice Test Questions and
Answers Graded A+
What three factors most frequently affect the success of an event? - Answer-1) Failure
to identify key processes and assign ownership.
2) Failure to apply a robust improvement approach that builds an understanding of
fundamental root causes of the problems.
3) Failure to measure the right things.
Four ways to maintain positive long-term relationships with event stakeholders: -
Answer-1) communication
2) recognition (group over individual)
3) conflict resolution
4) legal consideration
What are the three steps of the design thinking process? - Answer-Inspiration
Ideation
Implementation
Understand the challenge the event will solve - Answer-inspiration
Generate ideas and solutions to the challenge - Answer-ideation
Carry out the ideas and solutions created - Answer-implementation
Name the principle of event design: Understand the needs of the audience through a
direct consultation on the design of the event - Answer-collaboration
Name the principle of event design: Consider the event from the attendee perspective to
design one that is meaningful and memorable - Answer-experience
Name the principle of event design: Define clear, measurable objectives to determine
the event's ROI - Answer-assessment and evaluation
Name the principle of event design: Design the event to connect with the audience
physically, intellectually, and emotionally - Answer-meaningful engagement
Name the principle of event design: Determine the best schedule for learning (formal
and informal) and what should occur before, during and after the event - Answer-
Distributed learning
, What methodology focuses on the top meeting objectives and the meeting formats and
designs to create an event for better learning, networking and motivation for the
attendees? - Answer-meeting architecture
A lecture of dialogue - Answer-seminar
An informal meeting - Answer-colloquium
A meeting of experts in a particular field - Answer-symposium
participant-led conferences where everyone who attends contributes a demonstration or
session, or otherwise volunteers in a way to contribute to the event - Answer-BarCamp
a method to increase audience participation by dividing attendees into discussion
groups, each reporting the group's findings and opinions during a following plenary -
Answer-buzz session
an intense, hands-on, learning experience in which a limited number of attendees
participate directly in learning a new skill or tackling an issue - Answer-workshop
an interchange between inner circle debating an issue and an outer circle of observers.
Individuals may move from one circle to the other - Answer-fishbowl
Level 0 Objectives (Phillips ROI) - Answer-STATISTICS, SCOPE, VOLUME
*Measure event basics (# of attendees, costs, etc)
*NOT attendee reaction
i.e. Sell 200 trade show booths at a rate of $1500/booth
Level 1 Objectives (Phillips ROI) - Answer-REACTION AND PERCEIVED VALUE (AND
PLANNED ACTION)
*Track attendee reaction to the event and intention for follow-up action
*refers to satisfaction level
i.e 80% of attendees would recommend this conference to others
Level 2 Objectives (Phillips ROI) - Answer-LEARNING
*Measures what participants learned during the program
*Address the knowledge, skills, opinions, etc
*Should specify what the meeting attendee will be able to do at the end of the meeting
i.e. Score 75 out of 10 or better on a new sales strategy quiz given at the end of the
meeting
Level 3 Objectives (Phillips ROI) - Answer-APPLICATION AND
IMPLEMENTATION/BEHAVIOR
*Measure HOW attendees will apply what they learned AFTER the program
*Should be outcome-based, clear and specific
i.e. Achieve 75% of action plan developed at a meeting with 3 months of the meeting
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