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MNG3701 assignment 2 semester 2 2024
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MNG3701 assignment 2 semester 2 2024
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passmatetutorials@gmail.com MNG3701 ASS 2 SEM 2 20240612521185/0717513144/0680538213
DISCLAIMER: THIS IS NOT AN OFFICIAL GUIDE FROM UNISA. THE REPORT IS
NOT PREPARED NOR APPROVED BY UNISA, RATHER REPRESENTS A
POSSIBLE SOLUTION TO THE TASK CONSISTENT WITH THEORY OF MNG3701.
THIS ASSIGNMENT IS INTENDED TO ASSIST STUDENTS IN GETTING STARTED
WITH THEIR ASSIGNMENT, AND IN NO CASE THIS DOCUMENT SHOULD BE
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MONOPOLY TO KNOWLEDGE HENCE MODIFICATION OF THE ANSWERS
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, passmatetutorials@gmail.com MNG3701 ASS 2 SEM 2 2024
0612521185/0717513144/0680538213
Table of Contents
Introduction ................................................................................................................ 3
1. Micro-Environment Analysis ................................................................................... 3
1(a) Importance of Analyzing the Micro-Environment ............................................. 3
Approaches to Analyze the Micro-Environment ...................................................... 3
1(b) Strengths and Weaknesses of Vodacom ........................................................ 4
Using the SWOT analysis approach, two strengths of Vodacom include: ........... 4
Two weaknesses include .................................................................................... 4
2. Four-Corner Analysis ............................................................................................. 4
2(a) Explanation of the Four-Corner Analysis ......................................................... 4
2(b) Major Competitor of Vodacom ......................................................................... 5
2(c) Analysis of MTN Group Using the Four-Corner Analysis ................................. 5
3. Capabilities and Value Chain Analysis ................................................................... 5
3(a) Concept of Capabilities ................................................................................... 5
3(b) Vodacom’s Capabilities Classified through the Value Chain ........................... 6
4. Differentiation Strategy of a Cell Phone Brand ................................................... 6
Conclusion ................................................................................................................. 7
References ................................................................................................................. 8
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