(WGU D077) BUS 2050 Concepts in Marketing, Sales, & Customer Contact - Complete OA Review (WGU D077) BUS 2050 Concepts in Marketing, Sales, & Customer Contact - Complete OA Review (WGU D077) BUS 2050 Concepts in Marketing, Sales, & Customer Contact - Complete OA Review
,1. Multiple Choice: Which of the following is a key performance
indicator (KPI) in evaluating the success of a marketing campaign?
a) Number of leads generated
b) Cost per acquisition
c) Customer lifetime value
d) All of the above
Correct Answer: d) All of the above
Rationale: All options are essential KPIs for assessing the
effectiveness of a marketing campaign. They collectively provide a
comprehensive view of the campaign's performance.
2. Fill-in-the-Blank: The ________ is a strategic marketing
approach focused on creating and distributing valuable, relevant,
and consistent content to attract and retain a clearly defined
audience.
Correct Answer: Content Marketing
Rationale: Content marketing is a focused marketing strategy
aimed at engaging an audience through relevant and valuable
content.
, Correct Answer: False
Rationale: Proactive communication is crucial in customer
contact as it can lead to increased customer satisfaction and loyalty
by addressing issues before they become problems.
4. Multiple Response: Select all the sales techniques that apply to
the consultative selling approach.
a) Focusing on price negotiations
b) Understanding customer needs
c) Building a long-term relationship
d) Product demonstration
Correct Answers: b) Understanding customer needs, c)
Building a long-term relationship, d) Product demonstration
Rationale: Consultative selling emphasizes understanding
customer needs, building relationships, and demonstrating how a
product meets those needs, rather than just negotiating prices.
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