Test Bank For
Applied Marketing, 2nd Canadian Edition Rochelle Grayson, Daniel Padgett, Andrew Loos
Chapter 1-15 With Appendix
Chapter 1
What Is Marketing?
Multiple-Choice Questions
1) Which of the following terms or phrases would be included in a basic description of
marketing?
a) sales orientation
b) common sense
c) ongoing process
d) focus on advertising
Answer: c
Difficulty: Easy
Learning Objective 1: 1.1 Describe some common misconceptions about marketing.
Section Reference 1: What Marketing Is Not
Standard 1: AACSB || Communication
Standard 2: Bloom's || Knowledge
2) The breadth of marketing decisions is referred to as what?
a) The 4Ps of marketing
b) The marketing plan
c) The marketing strategy
d) The creative concept
Answer: a
Difficulty: Easy
Learning Objective 1: 1.1 Describe some common misconceptions about marketing.
Section Reference 1: What Marketing Is Not
Standard 1: AACSB || Communication
Standard 2: Bloom's || Knowledge
3) Which skill set is required to be a good marketer?
1
,a) Experience in professional sales
b) A high degree of creativity
c) Understanding algebra and calculus
d) Basic math skills
Answer: d
Difficulty: Easy
Learning Objective 1: 1.1 Describe some common misconceptions about marketing.
Section Reference 1: What Marketing Is Not
Standard 1: AACSB || Communication
Standard 2: Bloom's || Knowledge
4) All of these are common misconceptions about what marketing is EXCEPT:
a) managing exchanges with customers.
b) making people buy things they don‘t need.
c) an art, and you either have the gift for it or you don‘t.
d) it does not involve numbers.
Answer: a
Difficulty: Easy
Learning Objective 1: 1.1 Describe some common misconceptions about marketing.
Section Reference 1: What Marketing Is Not
Standard 1: AACSB || Communication
Standard 2: Bloom's || Knowledge
5) Which best describes ―wants‖?
a) Strong desires for something
b) Unfulfilled needs
c) Unsupplied demands
d) Untapped markets
Answer: a
Difficulty: Easy
Learning Objective 1: 1.1 Describe some common misconceptions about marketing.
Section Reference 1: What Marketing Is Not
Standard 1: AACSB || Communication
Standard 2: Bloom's || Knowledge
2
,6) In addition to sales and advertising, marketing also includes which of the following?
a) Product design
b) Social media
c) Community relations
d) Customer relationships
Answer: a
Difficulty: Easy
Learning Objective 1: 1.1 Describe some common misconceptions about marketing.
Section Reference 1: What Marketing Is Not
Standard 1: AACSB || Analytic
Standard 2: Bloom's || Comprehension
7) A critical skill that marketers must know in order to make good marketing decisions is
a) marketing math.
b) demographic analysis.
c) customer awareness.
d) interpersonal skills.
Answer: a
Difficulty: Easy
Learning Objective 1: 1.1 Describe some common misconceptions about marketing.
Section Reference 1: What Marketing Is Not
Standard 1: AACSB || Analytic
Standard 2: Bloom's || Knowledge
8) Which of the following is a key idea for understanding marketing?
a) It involves multiple parties who have something to exchange.
b) It involves sales and advertising capable of reaching customers.
c) It involves communications between companies and consumers.
d) It involves satisfying customers‘ needs and desires.
Answer: a
Difficulty: Easy
Learning Objective 1: 1.1 Describe some common misconceptions about marketing.
Section Reference 1: What Marketing Is Not
Standard 1: AACSB || Analytic
Standard 2: Bloom's || Comprehension
3
, 9) The scope of marketing decisions needs to include which of the following?
a) Product, price, place, and promotion
b) Product, placement, perception, and persuasion
c) Product, price, and position
d) Product, cost, communication, and convenience
Answer: a
Difficulty: Easy
Learning Objective 1: 1.1 Describe some common misconceptions about marketing.
Section Reference 1: What Marketing Is Not
Standard 1: AACSB || Analytic
Standard 2: Bloom's || Comprehension
10) Which of the following statements is true?
a) Marketers try to influence wants, but customers ultimately decide if something is worth
buying or not.
b) Marketers are often able to make people buy something against their will.
c) Marketing is primarily based on the science of human behaviour.
d) Marketing is more of an art than a science.
Answer: a
Difficulty: Easy
Learning Objective 1: 1.1 Describe some common misconceptions about marketing.
Section Reference 1: What Marketing Is Not
Standard 1: AACSB || Communication
Standard 2: Bloom's || Comprehension
11) Offering too many options can lead to which problem for some companies?
a) It‘s difficult to keep track of inventory and re-order as certain items are sold out.
b) They can‘t specialize, leaving them vulnerable to competition.
c) Suppliers to the company can get confused and send incorrect shipments.
d) Your target market, by definition, prefers limited options.
Answer: b
Difficulty: Medium
Learning Objective 1: 1.1 Describe some common misconceptions about marketing.
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