TABLE OF CONTENTS
INTRODUCTION………………………………………………………………………………..4
QUESTION 1…………………………………………………………………………………….4
1.1 Describe the three (3) types of business-to-business custom...
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, Table of Contents
1. INTRODUCTION.................................................................................................. 2
QUESTION 1........................................................................................................... 2
1.1. Describe the three (3) types of business-to-business customers that
Europcar can approach for car hiring services (3 marks each for discussion).
Under which one of the two categories does Europcar fall? Justify your answer
based on the case study (3 marks for practical application)..............................2
QUESTION 2.1........................................................................................................ 3
2.1. There are various buying decisions that Europcar can take based on the
history of their fleet of vehicles. Discuss the three (3) types of buying decisions
that Europcar should consider before buying a fleet of new vehicles (6 marks
for practical application)..................................................................................... 3
QUESTION 2.2........................................................................................................ 6
2.2. There are various buying decisions that Europcar can take based on the
history of their fleet of vehicles. Discuss the three (3) types of buying decisions
that Europcar should consider before buying a fleet of new vehicles (6 marks
for practical application)..................................................................................... 6
CONCLUSION.......................................................................................................... 7
REFERENCES.......................................................................................................... 9
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