experimental psychology Answer: gain a greater understanding of how and why we behave, think, and feel in certain ways
psychology is the study of Answer: human behavior
Applied Psychology Answer: use knowledge by applying it to address real world problems outside of th...
experimental psychology Answer: gain a greater understanding of how and why we behave, think,
and feel in certain ways
psychology is the study of Answer: human behavior
Applied Psychology Answer: use knowledge by applying it to address real world problems outside of
the research settingI
industrial-organizational psychology (I/O) Answer: application of psychology to the world of work
and business (how organizations function)
I/O has 2 divisions Answer: 1) efficiency/productivity of organizations (I)
2) satisfaction/well-being of employees (O)
research in I/O psychology (2) Answer: 1) most are college professors
2) much of time spent teaching and doing research
practice in I/O psychology (2) Answer: 1) consulting firms, government, private corporations
2) major focus in application of field to real world workplaces
When was I/O first established? Answer: early 1900's by experimental psychologists
Hugo Munsterberg was known for Answer: psychology and industrial efficiency
,Walter Dill Scott was known for Answer: The theory of advertising
Fredrick Winslow Taylor was known for Answer: scientific management
Lillian Gilbreth was known for Answer: time and motion (human factors)
First mass testing in I/O psychology Answer: World War 1
Robert Yerkes was known for Answer: army alpha and beta tests
Hawthorne effect Answer: A change in a subject's behavior caused simply by the awareness of being
studied
why use research (3) Answer: 1) solve an organizational problem
2) answer a scientific question
3) rule out alternative explanations
Hypothesis Answer: researcher's best guess about the results of a study
most research and hypothesis are based off Answer: prior research
every study begins with a Answer: specific research question
independent variable Answer: variable that is manipulated
, dependent variable Answer: measured variable
field research Answer: where the phenomenon naturally occurs
labratory research Answer: an artificial or created environment
generalizability Answer: does this study reflect the phenomenon in the real world?
control Answer: helps to rule out alternate explanations (can use statistical methods or a control
group in an experiment)
ways to eliminate systematic influences (2) Answer: 1) random assignment
2) random selection
random assignment Answer: assigning participants to experimental and control conditions by
chance (thus minimizing preexisting differences between those assigned to the different groups)
random selection Answer: asked to participate in the study randomly
confounding variable Answer: occurs when 2 variables are intertwined
true experiments consist of (3) Answer: 1) random assignment
2) IV's created by researcher
3) ability to draw casual conclusions
quasi-experiment Answer: violate a condition of a true experiment (ex. not using random
assignment)
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