Exam (elaborations) MKTG301 Management of Marketing MCQS solved
MNM2604 ASSESSMENT 3 SEMESTER 2 2024 Nissan Motors sells a variety of vehicles, such as passenger cars, SUVs, vans, trucks and buses. The company has recently introduced an NV200 Combi Panel Van. Un...
MNM2604 Assignment 2 (COMPLETE ANSWERS) Semester 2 2024 (713888) - DUE 17 September 2024 ; 100% TRUSTED Complete, trusted solutions and explanations.
In the highly competitive car rental industry, Europcar operates as a leading player,
consistently striving to maintain its competitive edge through business-to-business (B2B)
marketing strategies. As the marketing manager of Europcar, it is crucial to understand
the distinct types of B2B customers that the company can approach for car-hiring
services, as well as the business-to-business buying processes and decision-making
involved in purchasing a new fleet of vehicles. This report will discuss three categories of
B2B customers relevant to Europcar's operations and highlight how these types can be
effectively targeted. Furthermore, this report will analyze the B2B buying process and
decision-making stages to ensure successful procurement while providing practical
recommendations tailored to Europcar’s case.
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