D081 Innovative and Strategic Thinking Complete Exam Test
Questions and Answers Western Governors University
1. A product manager wants to redevelop the Process
company-ny's product line through innovative
solutions thatimprove the product and add to the
product's per- ceived value. Which approach to
innovation wouldmeet this goal?
2. An entrepreneur is meeting with a small business Ideate
center to brainstorm ways to support small business-
es in a local community. Which stage of the Design
Thinking process is being used by this entrepreneur?
3. A recreational vehicle (RV) manufacturer just re- Implement
leased a tiny home line of RVs after testing the prod-
uct for one month with outdoor enthusiasts living in
the mountains. Which stage of the Design Thinking
process is being used by this manufacturer?
4. How does a strategic decision differ from a routine Strategic deci-
decision? sions influence the
company's suc-
cess by increasing
competitive ad-
vantage.
5. A landscaper has created two designs for a home- Weigh options
owner to review. Which step of this homeowner's
decision-making process is being targeted by this
landscaper?
6. A business owner is considering acquiring another Cost-benefit
company and evaluates the cost of importing materi-
als, the supply and demand for products, customers'
perceptions of imported products, and the necessary
technology required to remain competitive. Which
analysis is this manager conducting?
7. A company recognizes the value of relationship Clan (a type
building in creating business and market networks of corporate cul-
and wants to create an organizational structure re- ture that fos-
, D081 Innovative and Strategic Thinking Complete Exam Test
Questions and Answers Western Governors University
flective of those values. Which culture should this ters a collabora-
company create? tive, family-like en-
vironment by valu-
ing commitment,
participation, and
allegiance)
8. The following questions were asked of managers dur- Threats (areas
ing the SWOT analysis process: with the poten-
tial to cause prob-
How is the market changing? lems)
How can a niche in the market be filled?
Which category of the SWOT process was targeted by
these questions?
9. A skateboarding company is having trouble gaining The new
much of the skateboard market share. The company spokesperson's
receives a loan to hire a famous skateboarder as a personal activities
new spokesperson to increase its visibility, but the are being
individual has been scrutinized for some of his past scrutinized.
personal activities. Which factor is a threat in a SWOT
analysis for this company?
10. Which type of innovation adds indirect value to cus- Process
tomers by lowering costs and increasing the quality
of new or existing products or services?
11. Which type of innovation results in the development Breakthrough
of entirely new products or processes?
12. Which type of innovation takes place through gradual Incremental
improvements to existing processes, products, and
services?
13. Which type of innovation drastically changes an ex- Transformational
isting product or process into a new model?
14. Breakthrough
, D081 Innovative and Strategic Thinking Complete Exam Test
Questions and Answers Western Governors University
innovation aims at developing entirely
new products and services that differ from what cur-
rently exists on the market.
15. innovation encompasses making im- Incremental
provements to existing processes, products, and ser-
vices, often in a gradual or ongoing way.
16. innovation drastically changes an exist- Transformational
ing product or process into a new model.
17. innovations can add indirect value to Process
customers. They do this by lowering costs and in-
creasing the quality of products and services.
18. How does design thinking differ from traditional prob- Develops iterative
lem-solving? solutions
19. A company designed and evaluated a new product Prototype
concept with customers and received useful feed-
back to improve the product's design. Which stage of
design thinking should the company address next?
20. Understanding the customer experience is which of Empathize
the design thinking stages?
21. Identifying customer needs and wants is which of the Define
design thinking stages?
22. Considering possible solutions is which of the de- Ideate
sign thinking stages?
23. Generating customer insights is which of the design Test
thinking stages?
24. The (fifth stage of the design thinking Test stage
process) occurs when designers provide a sample
of the product in prototype form for the customers
to experience, use, and provide feedback about to
improve upon the design.
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