OBA 340- Practice Final Canvas Questions And Answers With Verified Study Solutions
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Course
OBA 340
Institution
OBA 340
OBA 340- Practice Final Canvas Questions And Answers With Verified Study Solutions
Which of the initiatives by Google is the most likely an example of strategic positioning?
A.) Google developed Chrome browser, which has different color scheme and menu layout from other browsers such as Interne...
OBA 340- Practice Final Canvas Questions And Answers
With Verified Study Solutions
Which of the initiatives by Google is the most likely an example of strategic positioning?
A.) Google developed Chrome browser, which has different color scheme and menu layout from other browsers
such as Internet Explorer and Mozilla Firefox.
B.) Google offers fiber optic cable Internet access to consumers in several cities, where other major
telecommunication companies offer the same service but at higher prices.
C.) Google developed Google Glass, a wearable technology with an optical head-mounted display, which is the only
one available in the market.
D.) Google provides cloud storage service through Google Drive. ANS C.) Google developed Google Glass, a
wearable technology with an optical head-mounted display, which is the only one available in the market.
Please match each concept of source of competitive advantage to one and only one example.
Sources:
- Value Chain: _______________
- Switching Costs: ___________
- Differentiation: _____________
- Economy of Scale: ____________
Examples:
-FreshDirect's suppliers, warehouse, and
delivery trucks are tightly built together to
collectively deliver fresh food to customers in
a timely way.
-Netflix customers are unlikely to use a
different online video streaming service
because they would have lost their viewing
history and taste profile from Netflix.
-Apple's products are praised for their
extremely beautiful design.
, -Walmart can enjoy an extremely low price
from its suppliers because it orders a huge
amount of products from a single supplier. ANS Value Chain: FreshDirect's suppliers, warehouse, and delivery
trucks are tightly built together to collectively deliver fresh food to customers in a timely way.
Switching Costs: Netflix customers are unlikely to use a different online video streaming service because they would
have lost their viewing history and taste profile from Netflix.
Differentiation: Apple's products are praised for their extremely beautiful design.
Economy of Scale: Walmart can enjoy an extremely low price from its suppliers because it orders a huge amount of
products from a single supplier.
After Dropbox started offering online storage service, there were a dozen firms starting offering the same service in
a very short period of time.
A.) fast-following firms are always ready with newer and possibly superior products.
B.) customers of technology companies are becoming increasingly savvy and more demanding.
C.) the open source nature of technology ensures that no firm can expect to monopolize a market.
D.) firms need to employ increasingly stringent intellectual property norms to guard against infringements from
smaller, competitive rivals.
E.) Even if an innovation is patentable, that doesn't mean that a firm has bulletproof protection. ANS A.) fast-
following firms are always ready with newer and possibly superior products.
According to the textbook, which of the following source does Zara collect its data from?
A.) Mail survey after sales
B.) Online fashion discussion board
C.) Items tried but not purchased in competitiors' stores
D.) Zara does not collect data from any of these sources ANS D.) Zara does not collect data from any of these
sources
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