Test Bank For A First Look at Communication
Theory, 11th Edition All Chapters - 9781264296101Test Bank For A First Look at Communication
Theory, 11th Edition All Chapters - 9781264296101Test Bank For A First Look at Communication
Theory, 11th Edition All Chapters - 9781264296101Test Bank For A F...
Test Bank For A First Look at Communication
Theory, 11th Edition All Chapters - 9781264296101
Gerbner's basic prediction was that heavy TV viewers would be more
likely than light viewers to see __________. - ✔✔✔ANSWER-✔✔✔the
social world as resembling the world depicted on TV
according to Gerbner, ___________ is a process which involves blurring,
blending, and bending by which heavy TV viewers from disparate
groups develop a common outlook through constant exposure to the
same images and labels. - ✔✔✔ANSWER-✔✔✔mainstreaming
according to G's illustrations on mainstreaming effects, people with
heavy TV viewing habits consider themselves ______________
irrespective of differences in their incomes. - ✔✔✔ANSWER-
✔✔✔middle class
the _______ principle states that when people make judgements about
the world around them, they rely on the smallest bits of information
that come to mind most quickly - ✔✔✔ANSWER-✔✔✔accessibility
scholarship that involves careful, systematic, study of TV content,
usually employing content analysis as a research method, is known as
a(n) ________ _______ __________. - ✔✔✔ANSWER-✔✔✔message
system analysis
, TV viewers who report that they watch at least four hours per day are
called - ✔✔✔ANSWER-✔✔✔heavy viewers
the difference between McLuhan's view and Gerbner's view on TV is
that Gerbner believed that ____________. - ✔✔✔ANSWER-✔✔✔the
power of TV comes from its symbolic content
in relation to cultivation theory, each of the three prongs of Gerbner's
fame is associated with _____________. - ✔✔✔ANSWER-✔✔✔a critical
component in understanding the effects of TV on its viewers
in the context of Gerbners cultivation theory, prolonged exposure to
violence on TV leads to - ✔✔✔ANSWER-✔✔✔the cultivation of social
paranoia
in relation to Gebrner's cultivation theory, the prongs in his three-
pronged framework depict - ✔✔✔ANSWER-✔✔✔the three-pronged
plug leading into a TV set
each of the three prongs of Gerbner's frame is associated with ______ -
✔✔✔ANSWER-✔✔✔a critical component in understanding the effects
of television on its viewers
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