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mis 301 exam 3 Question and answers 100% correct 2024 Web 2.0 - correct answer A term broadly referring to Internet services that foster collaboration and information sharing; characteristics that distinctly set "Web 2.0" efforts apart from the static, transaction-oriented Web sites of "Web 1.0....

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  • August 27, 2024
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  • 2024/2025
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mis 301 exam 3
Web 2.0 - correct answer ✔A term broadly referring to Internet services that
foster collaboration and information sharing; characteristics that distinctly set
"Web 2.0" efforts apart from the static, transaction-oriented Web sites of "Web
1.0." The term is often applied to Web sites and Internet services that foster
social media or other sorts of peer production.


peer production - correct answer ✔When users collaboratively work to create
content, products, and services. Includes social media sites, open source
software, and peer-produced services, such as Skype and BitTorrent, where
the participation of users provides the infrastructure and computational
resources that enable the service.


collaborative consumption - correct answer ✔When participants share
access to products and services rather than having ownership. Shared
resources can be owned by a central service provider (e.g., ZipCar) or
provided by a community that pools available resources (e.g., Airbnb, Uber).


microblogging - correct answer ✔Microblogging is a channel for sharing and
consuming short pieces of content. The category is dominated by Twitter,
although many private and public services exist.


messaging services - correct answer ✔Messaging services have exploded
with the advent of mobile devices. Many efforts are now preferred to SMS and
offer rich exchange of media, specialization in media topic, public or private
posting, and public or anonymous identity.


- Network effects play a leading role in enabling these efforts. Many of these
services also rely on adsupported revenue models and open source software.

,blogs - correct answer ✔Online journal entries, usually made in a reverse
chronological order. Blogs typically provide comment mechanisms where
users can post feedback for authors and other readers.


long tail - correct answer ✔In this context, refers to an extremely large
selection of content or products. The long tail is a phenomenon whereby firms
can make money by offering a near-limitless selection.


trackbacks - correct answer ✔Links in a blog post that refer readers back to
cited sources. Trackbacks allow a blogger to see which and how many other
bloggers are referring to their content. A "trackback" field is supported by most
blog software and while it's not required to enter a trackback when citing
another post, it's considered good "netiquette" to do so.


blog rolls - correct answer ✔A list of a blogger's favorite blogs. While not all
blogs include blog rolls, those that do are often displayed on the right or left
column of a blog's main page.


owned media - correct answer ✔Communication channels that an
organization controls. These can include firm-run blogs, Web sites, apps, and
organization accounts on social media such as Twitter, Facebook, Pinterest,
YouTube, and Instagram.


paid media - correct answer ✔Refers to efforts where an organization pays
to leverage a channel or promote a message. Paid media efforts include
things such as advertisement and sponsorships.


earned media - correct answer ✔Promotions that are not paid for or owned
but rather grow organically from customer efforts or other favorable publicity.
Social media, word of mouth, and unsolicited positive press mentions are all
examples of earned media.

,inbound marketing - correct answer ✔leveraging online channels to draw
consumers to the firm with compelling content rather than conventional forms
of promotion such as advertising, e-mail marketing, traditional mailings, and
sales calls.


blogs and business - correct answer ✔Search engines, social media sharing,
and trackbacks allow a blogger's community of readers to spread the word on
interesting posts and help distinguish and reinforce the reputations of widely
read blogs.
- The comments section in blogs can create a conversation to gather opinion,
vet ideas, and brainstorm. Public commentary can also apply pressure to
correct inaccuracies and keep a blogger honest.
-Well-known blogs can be powerfully influential, acting as flashpoints on public
opinion.
-Firms ignore influential bloggers at their peril, but organizations should also
be cautious about how they use and engage blogs and avoid flagrantly
promotional or biased efforts.
- Top blogs have gained popularity, valuations, and profits that far exceed
those of many leading traditional newspapers, and leading blogs have begun
to attract well-known journalists away from print media.
-Senior executives from several industries use blogs for business purposes,
including marketing, sharing ideas, gathering feedback, press response,
image shaping, and reaching consumers directly without press filtering.


wiki - correct answer ✔A Web site that can be modified by anyone, from
directly within a Web browser (provided that user is granted edit access).


what you see is what you get (WYSIWYG) - correct answer ✔A phrase used
to describe graphical editing tools, such as those found in a wiki, page layout
program, or other design tool.

, roll back - correct answer ✔The ability to revert a wiki page to a prior version.
This is useful for restoring earlier work in the event of a posting error,
inaccuracy, or vandalism.


wikimasters - correct answer ✔Individuals often employed by organizations
to review community content in order to delete excessive posts, move
commentary to the best location, and edit as necessary.


griefer - correct answer ✔Internet vandal and mischief maker; also
sometimes referred to as a troll.


neutral point of view (NPOV) - correct answer ✔An editorial style that is free
of bias and opinion. Wikipedia norms dictate that all articles must be written in
NPOV.


power of wikis - correct answer ✔wikis can be powerful tools for many-to-
many content collaboration, and can be ideal for creating resources that
benefit from the input of many such as encyclopedia entries, meeting
agendas, and project status documents.
-The greater the number of wiki users, the more likely the information
contained in the wiki will be accurate and grow in value.
-Wikis can be public or private.
-The availability of free or low-cost wiki tools can create a knowledge
clearinghouse on topics, firms, products, and even individuals. Organizations
can seek to harness the collective intelligence (wisdom of crowds) of online
communities.
-The openness of wikis also acts as a mechanism for promoting
organizational transparency and accountability.

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