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MIS 301 Exam 1 Question and answers already passed 2024
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MIS 301 Exam 1 Question and answers already passed 2024 Tech's Tectonic Shift - correct answer Business models and strategies have rapidly changed based on new and evolving technology Firms are shifting spending from traditional media to the Web because of its ability to - correct answer Tra...

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  • August 27, 2024
  • 18
  • 2024/2025
  • Exam (elaborations)
  • Questions & answers

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MIS 301 Exam 1
Tech's Tectonic Shift - correct answer ✔Business models and strategies
have rapidly changed based on new and evolving technology


Firms are shifting spending from traditional media to the Web because of its
ability to - correct answer ✔Track customers, Analyze campaign results, and
Modify tactics


cashless payment - correct answer ✔Firms are using apps to develop
location-based messages and services


Firms are using social media to - correct answer ✔Generate sales, improve
their reputations, and to better serve customers


Brands are built through - correct answer ✔customer experience


collaborative filtering is a classification of software that - correct answer
✔monitors trend among customers to personalize an individual customer's
experience


internet retailers serve a larger geographic area with comparably smaller
infrastructure and staff. This fact suggests that internet businesses are more -
correct answer ✔scalable


______ refers to a technology which can (among other things) be used to
"track your luggage at the airport - correct answer ✔RFID

,Moore's Law corollary that is taking place with people, too. As technology
becomes faster and cheaper and developments like open source software,
cloud computing, software as a service (SaaS), and outsourcing push
technology costs even lower, tech skills are being embedded inside
___________ job functions. - correct answer ✔more


Many business students aspire to careers in investment banking. Tech firms
may very well influence their careers, given that the tech sector comprises a
high number of __________________ and __________________. - correct
answer ✔IPOs (initial public stock offerings), M&A (mergers and acquisitions)
deals


True or False: IPO markets need new firms, and the tech industry is a fertile
ground that continually sprouts new businesses like no other - correct answer
✔True


True or False: Firms are using social media to generate sales, improve their
reputations, better serve customers, and innovate - correct answer ✔True


Search engine marketing (SEM), search engine optimization (SEO), customer
relationship management (CRM), and personalization systems are all central
components of the new _____ toolkit - correct answer ✔Marketing


An organization's _____ department ensures that systems get built and keep
running. It also takes on strategic roles targeted at proposing solutions for how
technology can give the firm a competitive edge - correct answer
✔information systems


Technology experts in the area of _____ work to make sure systems are
intuitive and easy to use - correct answer ✔user-interface design

, . Many firms are developing so-called "C-level" specialties in emerging areas
with a technology focus, such as _____ - correct answer ✔CISO


We're in a golden age of tech entrepreneurship where ________________
means a startup can rent the computing resources one previously had to buy
at great expense - correct answer ✔"the cloud" (or cloud computing)


Another contributor to the easy with which young entrepreneurs can have
success is low-cost distribution to massive markets worldwide. This is enabled
by: - correct answer ✔app stores


Another reason that is fueling the boom in fast-growing technology services is
___________________, which, when done right, can virally spread
awareness of a firm with nary a dime of conventional ad spending - correct
answer ✔social media


True or False: Cloud computing and software as a service are turning
sophisticated, high-powered computing into a utility available to even the
smallest businesses and non-profit organizations - correct answer ✔True


Which technology is cited as raising the ethics and service bar for modern
managers? - correct answer ✔Social Media


___________________________________________ are driving discovery
and innovation, redefining modern marketing, and creating a shifting knife-
edge of privacy concerns that can shred corporate reputations if mishandled -
correct answer ✔Data analytics and business intelligence


______ is financial performance that consistently outperforms the industry
average - correct answer ✔Sustainable competitive advantage

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