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Chapter 16 Global Marketing and Business Analytics questions with correct answers. $9.29   Add to cart
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Chapter 16 Global Marketing and Business Analytics questions with correct answers.
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Chapter 16 Global Marketing and Business Analytics questions with correct answers.

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  • August 26, 2024
  • 4
  • 2024/2025
  • Exam (elaborations)
  • Questions & answers

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  • chapter 16 global marketing and business analytics

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  • Business Analytics
  • Business Analytics

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Chapter 16 Global Marketing and
Business Analytics questions with
correct answers.

marketing channels ANS - a set of interdependent organizations that ease the transfer of ownership as
products move from producer to business user or consumer



marketing mix ANS - choices about product attributes, distribution strategy, communication strategy,
and pricing strategy that a firm offers its targeted markets.



Levitt ANS - suggested world markets were becoming increasingly similar making it unnecessary to
localize the marketing mix



market segmentation ANS - identifying groups of consumers whose purchasing behavior differs from
others in important ways



intermarket segment ANS - a segment of customers that spans multiple countries, transcending
national borders



business analytics ANS - the knowledge, skills, and technology that allow for the exploration as well as
deeper investigation of a company's international business strategies and activities to gain insight and
drive future strategy development and implementation



big data ANS - a massive volume of structured and/or unstructured data that are so large that they may
be difficult to process using traditional database and software technologies



descriptive analytics ANS - the use of relatively simple statistical techniques to describe what is
contained in a data set



predictive analytics ANS - the use of advanced statistical techniques to identify and build predictive
models that can help to identify trends and relationships not readily observed in descriptive analysis

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