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C201 BUSINESS ACUMEN EXAM QUESTIONS WITH DETAILED CORRECT ANSWERS
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C201 BUSINESS ACUMEN EXAM QUESTIONS WITH DETAILED CORRECT ANSWERS
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C201 BUSINESS ACUMEN EXAMQUESTIONS WITH DETAILED CORRECT
ANSWERS
Which spart sof sthe sorganizing sprocess saids sin seffective sand sefficient sprogress stoward
splanned sgoals sand soften sresults sin schanges swithin sthe sorganization?
A. sPromoting svision
B. sEvaluating sresults
C. sTurning sstrategy sinto saction
D. sDetermining sthe sspecific sactivities s- scorrect sanswers✔✔B. sEvaluating sresults
What sis sthe sresult sof sa scompany sincreasing sthe sdelegation sof sauthority sand sthe sspan sof
scontrol?
A. sCentralized sdecision smaking
B. sIncreased snumber sof smanagers sat sthe supper smanagement slevel
C. sIncreased snumber sof sdirect sreports sper smanager
D. sIncreased sdecision-making sauthority sgiven sto semployees s- scorrect sanswers✔✔D.
sIncreased sdecision-making sauthority sgiven sto semployees
Which stwo skey selements sdoes san seffective sorganization sinclude?Choose s2 sanswers
A. sHuman sinteraction
B. sCompensation
C. sSafety
D. sStructure s- scorrect sanswers✔✔Human sInteraction sand sStructure
Why sdoes sa sline sorganizational sstructure sfunction smost seffectively sin sa scrisis ssituation?
A. sIt sprovides sspecialized sexpertise, sadvice, sand sguidance.
B. sIt sdraws son stemporary sresources sneeded sin san semergency.
C. sIt sestablishes sa sdirect sflow sof sauthority.
D. sIt splaces sauthority sin sthe shands sof sa sgroup sof sindividuals srather sthan sa ssingle sperson.
s- scorrect sanswers✔✔C. sIt sestablishes sa sdirect sflow sof sauthority.
A scompany smight sdivide sitself sinto ssmaller sgroups sthat sbest smatch sthe stypes sof
scustomers sit sserves. sWhat sis sthis sis san sexample sof?
A. sDepartmentalization
B. sOrganization
C. sStrategic sPlanning
D. sDecentralization s- scorrect sanswers✔✔A. sDepartmentalization
,Which sprimary sdriver sdoes smanagement suse sfor san sorganization's sstructure?
A. sEase sof semployee sinteraction
B. sHierarchical saccountability
C. sCompany sbusiness sprocesses
D. sAchievement sof scompany sgoals s- scorrect sanswers✔✔D. sAchievement sof scompany
sgoals
Which sstep sin sthe sorganizing sprocess sresults sin smanagement sgrouping swork sactivities
sinto sunits swithin sthe sorganization?
A. sDelegation
B. sCentralization
C. sDecentralization
D. sDepartmentalization s- scorrect sanswers✔✔D. sDepartmentalization
A shigh-tech sstartup scompany sis slaunching sa smarketing scampaign sfor sits snew ssocial
smedia sportal sby shighlighting show sthe sportal sexceeds sthe sconnectivity sand scollaboration
scapabilities sof sall sother ssocial smedia ssites.Which stype sof scompetitive sadvantage sis sthis
scompany sleveraging?
A. sBrand srecognition
B. sCustomer sloyalty
C. sPrice
D. sProduct s- scorrect sanswers✔✔D. sProduct
Which smarketing sstrategy sis sdevoted sto smaintaining scontinuous sbottom sline sprices
srather sthan srelying son sshort-term sprice-cutting stactics ssuch sas scents-off scoupons,
srebates, sand sspecial ssales?
A. sSkimming spricing
B. sPenetration spricing
C. sCost-based spricing
D. sEveryday slow spricing s- scorrect sanswers✔✔D. sEveryday slow spricing
When swould sa spull spromotional sstrategy senhance sa scompetitive sadvantage sto smarket sa
sproduct sbetter sthan sa spush sstrategy?
A. sWhen sthe sproduct sis sbest ssold sthrough spersonal sselling sactivities.
B. sWhen sdemand sfor sthe sproduct sis sdriven sby smarketing sintermediaries.
C. sWhen sdemand sfor sthe sproduct sis sdriven sby sthe send suser.
D. sBy scombining smessages sof sprice-value, sproduct sdifferentiation, sand sprestige sinto sa
sfocused scampaign. s- scorrect sanswers✔✔C. sWhen sdemand sfor sthe sproduct sis sdriven sby
sthe send suser.
,Which smarketing stool sis soften sused sto sbuild seffective srelationship smarketing
scampaigns?
A. sAffinity sprograms
B. sLogistics
C. sDistribution sstrategies
D. sProduct smix s- scorrect sanswers✔✔A. sAffinity sprograms
Which selement sof sthe spromotional smix shas sthe sadvantage sof smessaging sthat scan sbe
stailored sfor seach scustomer, sbut sthe sdisadvantage sof sa shigh scost sper scontact?
A. sAdvertising
B. sPersonal sselling
C. sSales spromotion
D. sSponsorships s- scorrect sanswers✔✔B. sPersonal sselling
What sthree sfactors sshould sbe saddressed sin sa ssuccessful smarketing splan? sChoose s3
sanswers
A. sTarget smarket
B. sProduct sgross smargin starget
C. sSales srevenue sgoals
D. sProduct sspecifications
E. sPlan simplementation stimeline s- scorrect sanswers✔✔A. sTarget smarket
C. sSales srevenue sgoals
E. sPlan simplementation stimeline
Which sthree scharacteristics sare smeasured sin sdemographic ssegmentation? sChoose s3
sanswers
A. sRace sand sethnicity
B. sGeographic slocation
C. sIncome
D. sPurchase shistory
E. sHousehold ssize s- scorrect sanswers✔✔A. sRace sand sethnicity
C. sIncome
E. sHousehold ssize
In swhich sthree sways sdoes sbusiness-buying sbehavior sdiffer sfrom sconsumer-buying
sbehavior? sChoose s3 sanswers
A. sA sgroup sor scommittee soften smakes sdecisions.
B. sPurchasers sfollow san sad shoc sprocess.
C. sPurchasers soften sinvite sselected sproviders sto sbid son sa spurchase.
D. sBuyers streat seach sbuying sdecision sindependently.
, E. sBuyers sface sorganizational sinfluences sthat saffect stheir sown spreferences. s- scorrect
sanswers✔✔A. sA sgroup sor scommittee soften smakes sdecisions.
C. sPurchasers soften sinvite sselected sproviders sto sbid son sa spurchase.
E. sBuyers sface sorganizational sinfluences sthat saffect stheir sown spreferences.
Which sthree sfactors ssuggest sa sproduct sshould sbe smarketed sas sa sspecialty sproduct?
sChoose s3 sanswers
A. sPriced shigh
B. sPriced slow
C. sPurchased sfrequently
D. sPurchased sinfrequently
E. sAvailable sfrom sa slarge snumber sof sretailers
F. sAvailable sfrom sa ssmall snumber sof sretail soutlets s- scorrect sanswers✔✔A. sPriced shigh
D. sPurchased sinfrequently
F. sAvailable sfrom sa ssmall snumber sof sretail soutlets
With swhich stwo stypes sof sproducts sdoes sa smarketing sstrategy srely son sadvertising smore
sthan spersonal sselling? sChoose s2 sanswers
A. sCapital sproducts sbought swith sbudgeted sfunds
B. sAccessories sto sprimary sproducts
C. sComponent sparts sof sprimary sproducts
D. sConsumable ssupplies s- scorrect sanswers✔✔B. sAccessories sto sprimary sproducts
D. sConsumable ssupplies
After syears sof smarketing sa sbody slotion, sa scosmetics scompany sbegins spromoting sthe
slotion sas san sinsect srepellent sas swell.In swhich sthree sproduct slife scycle sextension
sstrategies sdid sthis scompany sengage? sChoose s3 sanswers
A. sIncreasing sthe sfrequency sof sshopper svisits
B. sAdding snew susers
C. sRe-branding sthe sproduct
D. sIncreasing sfrequency sof suse
E. sFinding snew suses sfor sthe sproduct s- scorrect sanswers✔✔B. sAdding snew susers
D. sIncreasing sfrequency sof suse
E. sFinding snew suses sfor sthe sproduct
What sare sthree squalities sof sstrong sbrand sequity? sChoose s3 sanswers
A. sAwareness
B. sLoyalty
C. sFavorable simages
D. sTrademark
E, sCost-based spricing s- scorrect sanswers✔✔A. sAwareness
B. sLoyalty
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