Market-Driven Organizations correct answers - Center on customers
- Take an outside-in view of strategy
- Can sense market trends ahead of their competitors
Hierarchy of Strategies correct answers 1) Corporate Strategy
2) Business-Level Strategy
3) Functional Strategy
Corporate Strategy c...
MKTG 336 Exam 2 || with 100% Accurate Solutions.
Market-Driven Organizations correct answers - Center on customers
- Take an outside-in view of strategy
- Can sense market trends ahead of their competitors
Corporate Strategy correct answers Centers on: Defining competition area and describes
resources used to create competitive advantages.
"This is where we want to play."
Business-Level Strategy correct answers Centers on: How a firm competes and positions itself
against rivals within a given industry
Functional Strategy correct answers Centers on: How resources can be used most efficiently and
effectively to support the business-level strategy
Main points of PepsiCo's Vision Statement correct answers - Top financial performance
- Sustainability
- Corporate social responsibility
Main points of Pepsico's Mission Statement correct answers - Consumers around the world
- Delicious, healthy and fun products
- Affordability
- Convenience
Pepsico's SBU's correct answers - Frito-Lay North America
- Quaker Foods North America
- North America Beverages
Subcultures correct answers Exist when two subunits have different values, beliefs, and goals
than another subunit, resulting in different thought-worlds
Negotiated Outcomes correct answers Meeting of Interest Groups --> Negotiations and
Compromise --> Results
Meeting of Interest Groups correct answers Each interested group is trying to achieve its own
ends/goals
Negotiations and Outcomes correct answers Collective decisions among partisan participants
Results correct answers - Develop Incrementally
, - Depend on:
- Partisan values
- Influence of various interest groups
Responsibility Charting correct answers An approach that can classify decision-making roles and
highlight the multifunctional nature of business marketing decision making
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