BRC final exam |Study Questions with Complete solutions
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Course
BRC
Institution
BRC
3 of the 4 major functions of mass communication - ANSWER 1. Surveillance
2. Correlation
3. Cultural Transmission
The Penny Press - ANSWER mass distribution of newspapers in the early nineteenth
century brought a lot of change (made money through advertisements)
Framing - ANSWER An inevitable ...
BRC final exam |Study Questions with
Complete solutions
3 of the 4 major functions of mass communication - ANSWER 1. Surveillance
2. Correlation
3. Cultural Transmission
The Penny Press - ANSWER mass distribution of newspapers in the early nineteenth
century brought a lot of change (made money through advertisements)
Framing - ANSWER An inevitable process of selective influence over the the individuals
perception... Structure or angle given a news story that influences reader understanding
types of journalism - ANSWER Alternative journalism, Public journalism, Citizen journalism
the golden rule - ANSWER do unto others as you would have them do unto you
the golden mean - ANSWER balance, fairness
types of character, or virtue ethics - ANSWER The golden rule, The golden mean, Virtue ethics in
action
types of duties - ANSWER The categorical imperative, Discourse ethics, Duties-based ethics in
action
character, or virtue ethics - ANSWER individual choices within a framework
duties - ANSWER rules that apply equally to everyone
, types of consequences - ANSWER Utilitarianism, Social justice, Consequence-based ethics
in action
Utilitarianism - ANSWER the doctrine that actions are right if they are useful or for the benefit
of a majority
Social justice - ANSWER what is ethical is what brings about the most fairness for everyone
Relationships, or dialogic ethics - ANSWER a system in which ethics can be judged by the
attitudes and behaviors demonstrated by each participant in a communication transaction
convergence - ANSWER the coming together of computing, telecommunications, and media in
a digital environment
Consolidation - ANSWER when large companies merge with each other or absorb
other companies, forming even bigger companies
functions of mass communications - ANSWER surveillance, correlation, cultural
transmission, entertainment
surveillance - ANSWER informing the public of important events
correlation - ANSWER ways in which media interpret events and issues and ascribe
meanings that help individuals understand roles with in larger society
cultural transmission - ANSWER transference of dominant culture and sub cultures from
one generation to the next or to immigrants
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