BRC Exam 2024|Study Questions with Complete solutions
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Course
BRC
Institution
BRC
Why is attracting as large an audience as possible the goal for both print and electronic
news distribution? - ANSWER It means a higher ad rate and more
income for the media organization.
Which type of journalism uses techniques such as point of view, description of
characters; emotions, and fi...
BRC Exam 2024|Study Questions with
Complete solutions
Why is attracting as large an audience as possible the goal for both print and electronic
news distribution? - ANSWER It means a higher ad rate and more
income for the media organization.
Which type of journalism uses techniques such as point of view, description of
characters; emotions, and first-person
narrative? - ANSWER New Journalism
Why can't the practice of forcing facts to fit a perceived frame be wholly avoided? - ANSWER
This practice makes writing news
easier and helps us make sense of the world.
, In the earliest form, advertising was conducted in which of the following ways? - ANSWER
Face-to- Face and word-of- mouth
communication
What are the three characteristics that contribute to the success of a persuader, according
to the textbook? - ANSWER Credibility, authority and attractiveness
Ranking in a search engine, such as Google or Bing, may determine the desirability of a
product. In this form of marketing, a company pays for certain keywords to show up high in
these rankings. - ANSWER Search-engine marketing
___________ is one of the oldest forms of human
communication. Nowadays, its modern incarnations are typically sponsored and paid for. -
ANSWER Advertising
In the past, advertising was the prime method by which companies reached mass
audiences. Traditionally, these companies predominantly used the distribution system of
which mass media. - ANSWER Newspapers or electronic media
outlets
When oil from a BP well leaked and spilled into the Gulf of Mexico in 2010, public relations
officials worked feverishly to
mitigate _______________. This is known as a crisis
communication situation. - ANSWER Negative press coverage
Even in a changing media landscape, what remains the most important factor in
successful persuasion? - ANSWER The audience
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