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PRSA APR EXAM PRACTICE QUESTIONS AND ANSWERS 2024
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PRSA APR EXAM PRACTICE QUESTIONS AND ANSWERS 2024
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PRSA APR EXAM PRACTICE QUESTIONSYou manage the Facebook page for a prominent software company. Last month
you posted a link to an article that reported on trends in your industry and
included a quote from an industry analyst who stated that the CEO of your main
competitor was on anti-depressants and "crazy." You featured that quote in your
post. You just found out that this quote was based on information from a leaked
medical record. Now your competitor is threatening to sue your company for
defamation. What should be your course of action?
A) Claim that you were only quoting someone else accurately as well as using
accurate information (Fair and accurate report) and therefore are protected so
your post is defensible in court.
B) Tell your supervisor the situation and let them handle it.
C) Post a full retraction and apology on your Facebook page and engage your legal
department about your actions. - ANSWERS-C
Citation: The Associated Press Stylebook and Briefing on Media Law 2013, pp 328-
368;
You are the communications manager for a large real estate development
company attempting to get approvals to build and management an apartment
complex near a university. The development will bring 500 students into an
historic neighborhood near the school. Home owners in the neighborhood are
,opposed to the development. You arrange and participate in several meetings
with the neighborhood. In one, a woman becomes very emotional and delivers a
dramatic appeal to stop the development. After the meeting, one of your team
members writes a humorous email describing the meeting and portrays the
woman as hysterical, ignorant and obviously "off her medication." By the time
you see the email, it has been accidentally sent outside the company. In hours, it's
posted to the neighborhood's forum, where it sets off a firestorm of negative
comments. The woman, who turns out to be a lawyer, calls to say she's suing for
libel. Your b - ANSWERS-The best answer is 2.
Rational: Effective Public Relations: Page 162. "In all libel actions, the defendant
has a number of legal defenses available to counter a libel lawsuit. Opinion
defenses: the definition of libel is that there be a false statement of fact.
Traditionally, courts protected opinion from successful libel lawsuits because the
punishment of opinion involves the punishment of ideas, and this is at the heart
of the First Amendment protection for speech and press freedom.
You start a Facebook page for a hospital birthing center. Several people "Like"
your page and start posting comments about wonderful experiences they have
had in your birthing center. You share them with your VP of Women's and
Children's Services, who immediately says she wants to use those comments as
testimonials on the hospital website.
a) You contact each of the people who posted positive comments and ask for
their written permission to use their comments on the hospital website.
b) You use the comments on the hospital website, but leave out the names of
those who posted them to protect patient information and privacy.
,c) You post a request on the hospital Facebook page, thanking people for their
support and asking them to send you their comments for the hospital website.
d) You do not post the comments, but you do link to them from the hospital
website. - ANSWERS-Answer: C. The power of social media is the honest sharing
of good and bad experiences. Asking permission to reuse a comment for
marketing purposes, when that comment was posted out of good will, is not as
ethical as soliciting fans to submit comments and letting them know specifically
how you will use them.
As the public affairs officer for a military installation, you must be fully informed
about both state and federal open access legislation. If you are searching for
information and meeting notes from a government agency meeting, you would
use which of the following to obtain access to those records:
A) Bipartisan Campaign Reform Act of 2002
B) Federal Regulation of Lobbying Act of 1946
C) Freedom of Information Act of 1966
D) 1996 Electronic Freedom of Information Act - ANSWERS-Answer: C.
Freedom of Information Act of 1966 from Cutlip & Center's Effective Public
Relations, Tenth Edition, p. 150
, You are the marketing director for an independent nonprofit hospital in a
competitive market. Your new supervisor, vice president of marketing, at a
department meeting, requests that your staff start writing anonymous posts
bashing a competitor in a local newspaper's popular "Talk of the Town" daily
column. You:
A) Figure she must know what she's doing and let your staff proceed.
B) State your opposition to her privately and see where the chips fall.
C) Report her request to your legal department for review.
D) Refuse to partake but suggest appropriate actions that don't deceive
stakeholders. - ANSWERS-Answer: d
Reasoning: Honesty and integrity need to be your guide to act in the public
interest. You also want to maintain ethical relationships with the media and
maintain the credibility of your organization which would be tainted if people
knew who wrote these anonymous comments. (General principles underlying
public relations practice)
You have been informed by your boss that the government organization you work
for is going to hold an off-site meeting and team-building activity. The meeting
will start at 2 and end at 4, which is the normal office closing time for the
organization. When you ask, you are told the team-building exercise is bowling,
and the off-site location is a bowling alley that serves alcohol, which will be paid
for by employees and not the government organization. What is your next step in
determining if this is legal and / or ethical?
1. Identify the pros and cons of your decision.
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