HUBSPOT INBOUND MARKETING
CERTIFICATION FINAL EXAM NEWEST
ACTUAL EXAM COMPLETE 100 QUESTIONS
AND CORRECT DETAILED ANSWERS
(VERIFIED ANSWERS) ALREADY GRADED A+
Marketing Automation Is A Key Piece Of Lead Nurturing Because It's How You
Deliver Information. How Is Marketing Automation Defined? - ANSWER>>The
software that exists with the goal of automating your marketing actions.
Situational Example: You Are Tasked With Generating Twice The Amount Of
Qualified Leads Your Company Generated Last Quarter. With Your Company's
Bottom Line And Return On Investment In Mind, What's The Most Strategic Avenue
To Choose? - ANSWER>>You could increase the chances of your current traffic
choosing to convert and move down your funnel. Over time, this has the potential
to drastically lower your cost to acquire a customer and positively impact your
return on investment.
What Is Another Commonly Used Term For Conversion Optimization? -
ANSWER>>Conversion rate optimization
True Or False? A Call-To-Action Must Be A Button. - ANSWER>>False
What Is The Definition Of A Buyer Persona? - ANSWER>>A semi-fictional
representation of your ideal customer based on real data and some select educated
speculation
,What Is SCOPE? - ANSWER>>Standardize, Contextualize, Optimize, Personalize,
Empathize
Situational Example: You're Tasked With Improving The Conversion Rate On Your
Product And Services Page Over Time. You Think That Changing The Page's Copy
Will Positively Impact The Overall Conversion Rate. What's An Example Of A Good
Hypothesis For This Optimization Experiment? - ANSWER>>By changing this page's
copy, the conversion rate will increase because it frames our product and service
page in a way that better aligns with our buyer persona's needs
How Long Should You Let Your Conversion Optimization Experiments Run (On
Average)? - ANSWER>>4 weeks
What Are The Steps Of Conversion Optimization? - ANSWER>>Define your
objective, establish your baseline, form a hypothesis, design your tests, and analyze
your data.
What Is Conversion Optimization? - ANSWER>>Conversion optimization is the
process of testing hypotheses on elements of your site with the ultimate goal of
increasing the percentage of visitors who take the desired action.
True Or False? Conversion Optimization Can Positively Impact Your Return On
Investment. - ANSWER>>True
True Or False? Conversion Optimization Is NOT An Iterative Process. -
ANSWER>>False
, Situational Example: You're Trying To Calculate The Conversion Rate On One Of Your
Forms. 600 People Visited Your Landing Page, But Only 50 Visitors Submitted The
Form. What Is The Conversion Rate Of Your Form? - ANSWER>>8.3%
What Are The Steps For Creating A Conversion Path? - ANSWER>>Create
awareness, determine your end point, chart your course, and analyze.
Define A Conversion Path. - ANSWER>>The method by which you encourage
someone on your site to move down your funnel.
What Are SMART Goals? - ANSWER>>Specific, Measurable, Attainable, Relevant,
Timely
What Is The Difference Between Reporting And Analytics? - ANSWER>>Reporting
explains what has happened, while analytics is an attempt to explain why something
has happened.
Each Of These Examples Is A Great Way To Prevent Too Much Distraction In Your
Conversion Path EXCEPT: - ANSWER>>Adding more buttons to your page to frame
the conversion
How do you calculate a conversion rate? - ANSWER>>divide the number of people
who converted on your call-to-action, form, etc., and divide it by the total number of
people who viewed it.
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