Digital Marketing Facebook Blueprint Certification Qs&As
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Course
Digital MKTG Facebook Blueprint Certification
Institution
Digital MKTG Facebook Blueprint Certification
Digital Marketing Facebook Blueprint Certification Qs&As
On a Facebook business page, in which two places can a business review reporting for boosted posts?
(Choose 2) - ANS-Page posts
page insights
A men's retail business is launching a new shoe line with eight different style/color combinati...
Digital Marketing Facebook Blueprint Certification Qs&As
On a Facebook business page, in which two places can a business review reporting for boosted posts?
(Choose 2) - ANS-✔✔Page posts
page insights
A men's retail business is launching a new shoe line with eight different style/color combinations. All
styles must be shown to the audience. However, the business doesn't know which new products will
best sell. The business wants to link each style page directly to the product to receive pixel
information.Which ad format should the retailer use to meet these requirements? - ANS-✔✔Carousel
A business wants to sell products online.
What ad format clearly displays both a video and a product? - ANS-✔✔Collection
What is the structure of a Facebook ad campaign? - ANS-✔✔Campaign -- ad set -- ad
What is the first built-in step for the campaign-creation process in Ads Manager? - ANS-✔✔Align the
business goal to an advertising objective
What are two benefits of Facebook pixel? (Choose 2) - ANS-✔✔Helps advertisers reach the right
people.
Measures the results of an ad across devices
A business wants to forecast reach. Which tool should an advertiser use to perform this task? - ANS-✔
✔Estimated daily results
Where can an advertiser create a Custom Audience or lookalike audience? - ANS-✔✔Audiences
, If a business wants to retarget customers who previously purchased an item from its website, what
audience type should it use? - ANS-✔✔Custom Audience
Which audience creation tool should be used to create an audience of people who have signed up for a
business's newsletter? - ANS-✔✔Custom Audience
Which Facebook solution allows public figures, businesses, brands, organizations and nonprofits to
create a presence and connect with an audience? - ANS-✔✔Pages
What is the minimum criteria to receive the "very responsive to messages" badge? - ANS-✔✔A
response rate of at least 90% and a response time of less than 15 minutes
What is the first course of action required to establish a business presence on Instagram? - ANS-✔✔
Switch a personal profile to a business profile
What is an advantage of using the slideshow format when designing a mobile creative? - ANS-✔✔It
works well in areas with limited connectivity
A retailer is opening a new store and wants to optimize towards generating more physical store visits to
that location to claim exclusive offers.Which objective should the retailer apply? - ANS-✔✔Store Traffic
A quick service restaurant client is launching a new delivery service and wants to build awareness of the
service to a large number of people. The client wants to launch a campaign that reaches people ages 18-
34 who are interested in food and dining. The client has two creatives: a 10-second video and a 6-
second video. Which objective and placements should the client use? - ANS-✔✔Reach objective on
Instagram Stories, Instagram feed and Facebook feed
A car dealership wants to receive data information on Facebook from potential customers to increase
test drives. - ANS-✔✔Lead Generation
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