Hootsuite Platform Certification Questions with
Correct Answers
Which of the following is not a feature of Hootsuite? Correct Answer-
The ability to fully automate your social media marketing activities (i.e.,
theAutopilot feature)
What's the difference between a stream and a tab? Correct Answer-
Streams display content from your social media networks, and tabs
house a collection of streams.
Where in the dashboard would you primarily view and engage with your
audience and the social media content published by others? Correct
Answer-Tabs and streams
Let's say you're creating a search stream in your Hootsuite dashboard, to
find mentions of the phrase vacation holiday getaway. How do you
ensure that the exact phrase gets searched for, rather than the individual
words in the phrase? Correct Answer-Quotation marks around the phrase
What best describes the benefit of engaging with your audience using
Hootsuite, as compared to engaging natively from specific social
networks? Correct Answer-Hootsuite lets you monitor and engage with
all your social networks in one place, decreasing the risk of missing an
important engagement opportunity.
Which Hootsuite feature would you use to draft and schedule a message
with two images to Twitter, and Facebook? Correct Answer-Composer
, When using the Hootsuite Composer, what's the purpose of the social
profile picker? Correct Answer-To select the social profiles to which
you want to publish your message
Within the Hootsuite Composer, you can transform URLs into what's
called an 'owly' link. Which of the following are reasons you'd want to
use this feature? (pick two) Correct Answer-Owly links are trackable
which means you can track how many people clicked it & Owly links
use less characters than regular URLS
What is the advantage of connecting an Instagram business account to
Hootsuite, as opposed to a Instagram personal account? Correct Answer-
You can publish posts directly from the Hootsuite Dashboard, without
your mobile device
Let's say you have 15 LinkedIn posts for an upcoming campaign, and
you'd like to schedule them evenly over a two-week period. What's the
best way to accomplish this scheduling task using Hootsuite? Correct
Answer-By using the calendar scheduling function in the Planner
You want to drive traffic to a new landing page for a campaign, and
want a web address that's short, easy to remember, trackable, and
reflective of your brand. Hootsuite supports you with: Correct Answer-
Vanity URLs
Conversations on Twitter move fast and it's easy to miss the opportunity
to engage with an important influencer or prospect. _____________ are
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