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Strayer University - Principles of Marketing MKT 100 Exam 1 (Chapters 1-8) Already Graded A $12.99   Add to cart

Exam (elaborations)

Strayer University - Principles of Marketing MKT 100 Exam 1 (Chapters 1-8) Already Graded A

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  • Course
  • Mkt 100
  • Institution
  • Mkt 100

Strayer University - Principles of Marketing MKT 100 Exam 1 (Chapters 1-8) Already Graded A

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  • August 21, 2024
  • 2
  • 2024/2025
  • Exam (elaborations)
  • Questions & answers
  • Mkt 100
  • Mkt 100
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Relates to activities used to inform individuals or groups about the organization and its
Promotion
products

Involves creating and modifying new and existing products as well as eliminating those
Product
that do not satisfy

Ensuring availability of products in desired quantities to maximum number or target
Distribution
market customers possible

Forces of Marketing Environment Competitive, Economics, Political, Legal, Technological, Socio-Cultural

Uses information about customers to create marketing strategies that develop and
Customer Relationship Management
sustain desirable customer relationships

Process of effectively and efficiently planning, implementing, and evaluating the
Strategic Marketing Management
performance of marketing activities and strategies

Strategic Business Unit (SBU) A division, product line, or other profit center within the parent company

Mission Statement Long term view, or vision of what the organization wants to become

Core Competency Things a company does extremely well, giving it an advantage over competition

Group of individuals or organizations that have needs for a product class and have the
Market
ability, willingness, and authority to purchase it

When a company matches a core competency to opportunities it has discovered in the
Competitive Advantage
marketplace

S.W.O.T. Analysis Assesses an organizations: Strengths, Weaknesses, Opportunities, and Threats

Specifies the activities to be performed to implement and control an organizations
Marketing Plan
marketing strategies

Political Forces Political, Legal, and Regulatory forces influence marketing decisions and strategies

Reactive Markets Adjust to conditions

Proactive Firms Seek to influence the political process

Types of competitors Brand, Product, Generic, Total Budget

Organization offers a product with no close substitutes, making the organizing the sole
Monopolies
source of supply

Oligopolies Few sellers control the supply of a large portion of a product

Disposable Income/Wealth Amount of money left after payment of taxes

Selection of a target market and the creation of marketing mix that will satisfy the needs
Marketing Strategies
of the target market members

Purchasers and household members who intend to consume or benefit from the
Consumer Market
purchased products and do not buy products to make profits

Purchase a specific kind of product for resale, direct use in producing other products
Business Market
and use in general daily operations

Homogeneous Large proportion of customers that have similar needs for products

Heterogeneous Customers have diverse needs for products in a specific product class

Targeting Strategies Undifferentiated, Concentrated, Differentiated

Designs a single marketing mix and directs it at the entire market for a particular
Undifferentiated
product

Concentrated Targets a single market segment using one marketing mix

Differentiated Targets two or more segments by developing a marketing mix for each segment

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