PRSA APR EXAM LATEST 2024-2025 ACTUAL
EXAM 100 QUESTIONS AND CORRECT DETAILED
ANSWERS WITH RATIONALES (VERIFIED
ANSWERS) |ALREADY GRADED A+
Practice questions for this set
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ANSWERS: C and D.
Rationale and Source: APR Study Guide Ethics and Law Common Ethical
Principles of Public Relations Practice, page 20 and 21.
The two best are C and D.
A and B pertain more to agency relationships. E is a possibility. However C and
D , particularly not to disseminate false and misleading information takes a
higher priority.
Give this one a try later!
, You work for a major multinational corporation which has just implemented a new
salary and bonus administration program. The director of compensation calls you into
his office and lets you know that the calculations allow management to receive a
bonus but based on the formula, the manufacturing employees did not earn a bonus.
He wants you to put a "spin" on this scenario for the communications plan. The
scenario best demonstrates which ethical principles of public relations practices.
Choose two.
A. Avoid conflicts of interest.
B. Do not damage the reputation of others.
C. Use honesty and integrity as your guide.
D. Ensure accuracy and truth.
E. Deal fairly with all publics.
You are the media relations director for a posh hotel in Arizona that has just spent $3
million in upgrades. You have issued a news release which includes a description of the
hotel as the only one in the state to have three pools and a kiddie splash park. You
receive a call from a CEO of a hotel across state that also has three pools and a kiddie
park. You research the hotel and find out though they have three pools, only two are
currently functional and the kiddie park is half the size of your hotel's kiddie park.
Which one of the following is the best course of action?
2
1. It is acceptable to continue making the claim because your hotel is a five-star hotel
and the other hotel is of a lower caliber.
2. You immediately write a correction to the news release and disseminate it to all of
the communication channels you originally contacted.
3. It is acceptable to keep the marketing communications that you have creat
, You're writing a blog post on repeal and replace of ACA for your company's corporate
blog. The post contains your opinion of an article published in the New York Times. You
cite three or four sentences from the article and state why you think the author of the
article is not correct in her assumption of what will likely occur. The New York Times has
asked you to remove your post or risk being sued for violating their copyright. Which of
the following statements is most correct (select one):
3
a) You must remove your blog post according to statutory copyright law.
b) You may keep your blog post but remove citations to the article due to potential
conflicts with commercial speech.
c) You keep your blog post citing fair use as your defense against copyright violation.
d) You keep your blog post citing the first amendment as your defense against
copyright violation.
You are the marketing director for an independent nonprofit hospital in a competitive
market. Your new supervisor, vice president of marketing, at a department meeting,
requests that your staff start writing anonymous posts bashing a competitor in a local
newspaper's popular "Talk of the Town" daily column. You:
4
A) Figure she must know what she's doing and let your staff proceed.
B) State your opposition to her privately and see where the chips fall.
C) Report her request to your legal department for review.
D) Refuse to partake but suggest appropriate actions that don't deceive stakeholders.
Don't know?
Terms in this set (100)
, ABC Company's goal is for Answer: A
its widget to become the KSA: 1.5 Planning
leading consideration by Source: EPR 11, P. 273; APR Guide p. 24
companies seeking widgets Rationale: A is correct because: A strategy is an overall
in its market segment. To concept, approach or general plan for the program
succeed, it needs to build designed to achieve an objective. Strategy is selected to
awareness for its new achieve a particular outcome (as a stated in a goal or
product, and industry objective). Strategies provide the roadmap to your
analysts are a key public. objectives.
Which one of the following Answers B-D are tactics. They describe specific methods
strategies is the best for achieving the strategy.
choice?
A. The company will build
alliances with relevant
industry analyst firms.
B. The company will
conduct at least three
briefings per quarter with
three of the five analyst
firms.
C. The company will attend
analyst days for each of the
five analyst firms
D. The company will
educate and inform key
industry analysts on its new
product through a webinar
series.
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