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Test Bank For International Marketing - 10th - 2013 All Chapters - 9781133627517
Test Bank For International Marketing - 10th - 2013 All Chapters
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Test Bank For International MarketingChapter_01__Global_Environmental_Drivers
Chapter_01__Global_Environmental_Drivers
1. International marketing is unable to retain the basic marketing
tenets of value and exchange.
a. True
*b. False
2. It is in the domestic marketing field where one can observe most
closely the role of marketing as a key agent of societal change.
a. True
*b. False
3. Only those who participate in the transactions are exposed to
international marketing and subject to its changing influences.
a. True
*b. False
4. To achieve success in the art of international marketing, it is
necessary to be
firmly grounded in its scientific aspects.
*a. True
b. False
5. World trade has assumed an importance heretofore unknown to the
global community and as a result, many countries and firms have found
it highly desirable to become major participants in international
marketing.
*a. True
b. False
6. International specialization and cross-sourcing have made production
much more efficient.
*a. True
b. False
7. The network of global linkages that bind us all as a result of world
trade were first recognized during the rebuilding of Europe after WWII.
a. True
*b. False
1
,Test Bank For International Marketing
Chapter_01__Global_Environmental_Drivers
8. World trade has brought about a global reorientation of corporate
processes.
*a. True
b. False
9. Due to ongoing global technological innovation in marketing,
products are distributed at a higher cost.
a. True
*b. False
10. Global investment strategies, coupled with production and
distribution sharing, increase the challenge of staying in a leadership
position.
*a. True
b. False
11. The level of global investment has resulted in a decrease in
international debt by governments.
a. True
*b. False
12. Currency flows and exchange rates have a greater effect on trade
than government monetary policies.
*a. True
b. False
13. The level of trade is now determined by exchange rates.
*a. True
b. False
14. Trade flows outnumber currency flows by 100 to 1.
a. True
*b. False
15. Constant rapid technological change and vast advances in
communication permit firms and countries to quickly emulate innovation
and counteract carefully designed plans.
*a. True
2
,Test Bank For International Marketing
Chapter_01__Global_Environmental_Drivers
b. False
16. Policymakers restrict the impact of global trade and financial
flows by eliminating tariffs and quotas.
a. True
*b. False
17. Market saturation can be avoided by lengthening or rejuvenating
product life cycles in other countries.
*a. True
b. False
18. Many firms do not participate in the global market because their
managers believe that international marketing should only be carried
out by large multinational corporations.
*a. True
b. False
19. Firms are fairly consistent in their international activities
because of the similarities in their levels of experience, resources,
and capabilities.
a. True
*b. False
20. The role of government in the marketplace is decreasing
dramatically.
a. True
*b. False
21. Which of the following best defines international marketing?
a. It is the process of planning and conducting economic forecasting in developing
countries.
b. It is the process of creating a subsidiary in a neighboring country.
*c. It consists of the activity, institutions, and processes across national borders that
create, communicate, deliver, and exchange offerings that have value for stakeholders
and society.
d. It is the process of hiring employees from other countries to assist with advertising
messages, public communication, and the building of overall awareness.
3
, Test Bank For International Marketing
Chapter_01__Global_Environmental_Drivers
22. Which of the following is a form of international marketing?
a. Government-owned operations
b. Inter-state trade
*c. Joint ventures
d. Putting-out system
23. Export-import trade, licensing, joint ventures, wholly owned subsidiaries, turnkey
operations, and management contracts are examples of:
a. global positioning systems.
b. outsourcing.
c. regional agreements.
*d. international marketing.
24. International marketing differs from domestic marketing in that international marketing has
different:
a. marketing principles.
b. tenets of value and exchange.
*c. applications, complexity, and intensity.
d. social responsibilities.
25. Which of the following is true of an international marketer?
a. An international marketer faces the same macroenvironmental factors as a domestic
marketer.
b. An international marketer and a domestic marketer are subject to a similar set of
constraints.
c. An international marketer has to understand that basic marketing principles differ in
different markets.
*d. An international marketer needs to face conflicts resulting from different laws,
cultures, and societies.
26. Which of the following is true of international marketing?
*a. The international marketer is faced with often inconsistent legal systems when it
comes to monitoring environmental pollution.
b. International marketing does not retain the basic marketing tenets of value and
exchange.
c. International marketing does not focus on stakeholders and society whose present
positions are to be improved.
d. The international marketer is subject to the same set of macroenvironmental factors
as a domestic marketer.
4
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