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D077 PA EXAM(70 QUESTIONS AND ANSWERS).
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D077 PA EXAM(70 QUESTIONS AND ANSWERS).
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D077 PA EXAM(70 QUESTIONSAND ANSWERS)
What uncontrollable marketing element provides
user input as to how the company delivers upon its
value proposition?
Consumer feedback
Which set of activities related to creating,
communicating, delivering, and exchanging
offerings has value for others?
Marketing
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,Which controllable element is included in the
marketing mix?
Product
Which concept refers to the number of product
versions in a product line?
Depth
What type of vertical marketing system is a
franchise?
Contractual
A marketer introduces a tutorial video featuring
the company's new cosmetic line.
Which set of elements from the marketing mix is
the marketer using?
Product and promotion
An online consignment store offers free gifts with
purchases within the next 30 days using an
attractive and easy-to-use website. Which part of
the marketing mix is represented by the company’s
website?
Place
An online consignment store offers gently used
designer fashions and sends weekly text alerts to
customers of new arrivals and popular items.
Which element of a marketing mix is represented
by this store's text alerts?
, Promotion
A manager is researching an element of the
marketing environment that the company cannot
control.
Which one of these elements is the manager
considering?
Demographic
A manager is writing a marketing plan and
reviewing the company's microenvironment.
Which environmental factor is this manager
considering?
Competitive
What is a controllable element of the marketing
environment?
Promotion
What is an example of a controllable element that
influences marketing decisions?
Promotional campaigns
Which action reflects the use of ethical marketing?
Supply chain transparency reporting
A small town has two coffee shops. The shop
owners agree to raise their prices for espresso
drinks from $3 to $6 per cup because they are the
only two shops in the market.
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