Exam (elaborations)
Marketing, Sales, and Customer Contact - D077 exam questions with 100- correct answers
- Course
- Institution
Marketing, Sales, and Customer Contact - D077 exam questions with 100- correct answers
[Show more]
Content preview
Marketing, Sales, andCustomer Contact -
D077 exam questions
with 100% correct
answers
A/B testing
A marketing experiment where two variants of a
campaign are tested to see which one is most
effective
Accommodation
Style of handling conflict focused on empathy over
self-interest
Previous
Play
Next
Rewind 10 seconds
,Move forward 10 seconds
Unmute
0:01
/
0:15
Full screen
Brainpower
Read More
Adaptive selling
Using social styles to customize a sales approach
to the specific customer
Administered vertical marketing system
Cooperation between levels of a distribution
channel where one member sets the terms due to
its size and influence
Advertising
Paid form of nonpersonal promotion
Amiable
People with this social style want to know "why"
Analytical
People with this social style want to know "how"
Artificial Intelligence (AI)
Intelligent machines (computers) capable of
learning and interacting
, Attitudes
Positive, negative, or ambivalent evaluation of
people, objects, event, activities, ideas, or
anything else in the environment
Attributes
Characteristics that define a product and will
influence the customer's purchase decision
Avoidance
Style of handling conflict with little empathy or
self-interest
B2B sales
Sales to another company that consumes the
product or services as part of operating the
business or uses the product in the assembly of
the final product it sells to consumers
Bait and switch
Fraudulent practice where an advertised product is
unavailable so a customer is guided to a more
expensive one
Bargaining
The fourth phase in the negotiation process, where
the parties seek an agreement
Bargaining power of buyers
One of Porter's Five Forces—the power of
customers to drive down prices if supply exceeds
demand
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller BRAINBOOSTERS. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $16.49. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
78462 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now