The article refers to a study that found that less than __________ of an organization's structured data is actively used in making decisions
50%
35%
19%
1% correct answers 50%
What is the average tenure of Chief Data Officers according to Gartner?
25 years
11.9 years
2.4 years
6.4 ye...
MBA 6207 – MIDTERM || Already Passed.
The article refers to a study that found that less than __________ of an organization's structured
data is actively used in making decisions
50%
35%
19%
1% correct answers 50%
What is the average tenure of Chief Data Officers according to Gartner?
25 years
11.9 years
2.4 years
6.4 years correct answers 2.4 YEARS
Data defense is about __________.
Increasing internet self-service
Supporting business objectives such as increasing profitability
Minimizing downside risk
Using middleware to translate data from one system to another correct answers Minimizing
downside risk
__________ governs the processes and rules that convert data into useful information.
Information assurance
Information architecture
Information governance
Master data management correct answers Information architecture
What is a logical repository that contains one authoritative copy of all crucial data, such as
customer, supplier, and product details called in the article?
Automated data tiering
Centralized, control-oriented approach
Primary key
Single source of truth correct answers Single source of truth
Optimizing data analytics, modeling, visualization, transformation, and enrichment are the core
activities in the __________.
Offensive approach to data strategy
Defensive approach to data strategy
Array-based replication approach to data backup
,Solution development and integration correct answers Offensive approach to data strategy
What does business-specific transformation of data into information, that is data permeated with
relevance and purpose produce?
Single source of truth
Business case development
Multiple versions of truth
Decoupling of business processes from the underlying IT applications correct answers Multiple
versions of truth
When companies adopt a SSOT-MVOT data architecture, teams across the organization store the
data they use in siloed repositories.
True
False correct answers False
What is the primary challenge highlighted by the authors that will lead to a company's overall
data strategy?
To assess the current business processes, data sources, data assets, capabilities, and policies
To establish the trade-offs between defense and offense to ensure the best balance.
To segment objects such as users into groups based on similar properties
To apply social analytics to measure the vast amount of non-transactional data correct answers
To establish the trade-offs between defense and offense to ensure the best balance.
What is a key issue addressed by the framework for building a powerful data strategy by the
authors?
Identify the potential added value of IT service suppliers.
Link experimentation and innovation to customer value.
Separate data from internet to create greater flexibility.
Guide companies in strategic data management. correct answers Guide companies in strategic
data management.
What are web cookies?
Part of the computer that speeds processing by executing specific types of instructions
Method for transferring large media files over the internet
Small pieces of information websites store on computer when the computer visits the website
, Web data that combines two or more tables correct answers Small pieces of information websites
store on computer when the computer visits the website
Which of the following is a technique of web marketers that consumers dislike?
Establishing information stewardship and building information standards
Using information obtained on a third-party website rather than the site on which the ad appears
Using information that the consumer provided to the website
Piling up consumer information at the cost of human capital and financial capital correct answers
Using information obtained on a third-party website rather than the site on which the ad appears
What incident backfired on Target stores when the retail chain started sending promotions to
consumers based on individual shoppers' consumption data?
Target sent coupons for maternity-related products to a teenager whose father was outraged.
Target stores were overrun by shoppers wanting to use a coupon that offered lifetime supply of
maternity-related products.
Target was in Russian face news that Donald Trump had purchased the chain.
Target's online coupons were infected with malware that destroyed data on online shoppers'
devices. correct answers Target sent coupons for maternity-related products to a teenager whose
father was outraged.
What did a study related to the enforcement of the Dutch law requiring websites to inform
visitors of covert tracking reveal?
Rise in app maintenance costs reversed.
Consumers clicked on more advertisements than the year before
Click-through rates soared for display campaigns while dropping for Google shopping
campaigns.
Advertisement click-through rates dropped. correct answers Advertisement click-through rates
dropped.
Which is true regarding consumers' personal information changing hands?
Most consumers dislike sharing any personal information, whether in first-0person or in second-
person.
While people may be comfortable with their information being shared behind their back, they
feel uneasy sharing that information directly.
While people may be at ease with third-party sharing of their personal information, they may
object to directly disclosing the same information.
While people may be comfortable disclosing personal information directly, they may get upset
when that information is shared without their knowledge. correct answers While people may be
comfortable disclosing personal information directly, they may get upset when that information
is shared without their knowledge.
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