RTF 115 Exam 1 Questions with All Correct Answers
Media literacy - Answer-the ability to apply critical thinking skills to the mass media, thereby becoming a more aware and responsible citizen-parent, voter, worker-in our media-driven society
Media literacy tools - Answer--consider authorship ...
RTF 115 Exam 1 Questions with All
Correct Answers
Media literacy - Answer-the ability to apply critical thinking skills to the mass media,
thereby becoming a more aware and responsible citizen-parent, voter, worker-in our
media-driven society
Media literacy tools - Answer--consider authorship
-evaluate the audience
-determine the institutional purpose
-analyze the content
-identify the creative techniques
Audiences - Answer-the people to whom a media product is directed
Media practitioners - Answer-the people who select or create the material that a mass
media firm produces, distributes, or exhibits
Adequate revenue - Answer-enough cash to allow the enterprise to pay for itself and
give the owners or bankers who put up the money the desired return on their investment
Demographics - Answer-characteristics by which people are divided into particular
social categories
Demographic indicators - Answer-factors such as age, gender, occupation, ethnicity,
race, and income
Psychographics - Answer-a way to differentiate among people or groups by categorizing
them according to their attitudes, personality types, or motivations
Lifestyle categories - Answer-activities in which potential audiences are involved that
mark them as different from others in the population at large
track record - Answer-the previous successes or failures of a product, person, or
organization
research and development (R&D) - Answer-departments within companies that explore
new ideas and generate new products and services, systematically investigating
potential sources of revenue through surveys, focus groups, or the analysis of existing
data
,surveys - Answer-a research tool that seeks to ask a certain number of carefully chosen
people the same questions individually over the phone, online, or in person
focus group - Answer-an assemblage of 8 to 10 carefully chosen people who are asked
to discuss their habits and opinions about one or more topics
analysis of existing data - Answer-a systematic investigation into the potential audience
for the material (who they are, where they are, how much they like the idea, how much
they will pay for it) and into the competitors (who they are, how similar their products
are, how powerful they are)
genres - Answer-major categories of media content
entertainment - Answer-material that grabs the audience's attention and leaves
agreeable feelings, as opposed to challenging their views of themselves and the world
formula - Answer-a patterned approach to creating content that is characterized by the
use of setting, typical characters, and patterns of action
setting - Answer-the environment in which a story or event takes place
typical characters - Answer-those who appear regularly in the subgenre
patterns of action - Answer-the predictable activities associated with the characters in
the settings
hybrid genres - Answer-a term used by some academic writers to describe mixed
genres
hybridity - Answer-the process of mixing genres within a culture and across cultures
dramedy - Answer-a subgenre that blends the rules associated with drama (serious)
and comedy (funny)
journalists - Answer-individuals who are trained to report nonfiction events to an
audience
hard news - Answer-a news story marked by timeliness, unusualness, conflict, and
closeness
objectivity - Answer-presenting a fair, balanced, and impartial representation of the
events that took place by recounting a news event based on the facts and without
interpretation, so that anyone else who witnessed the event would agree with the
journalists' recounting of it; the way in which the news ought to be researched,
organized, and presented
, 4 major characteristics of an objective story - Answer--written in form that journalists call
an inverted pyramid
-be told in 3rd person
-report at least 2 sides of a conflict
-use quotes from those involved or from experts on the topic
3 camera rules for objectivity - Answer--title on the screen (who is being interviewed)
-film the person from the hight of an average person
-give enough time to both sides (prevent bias)
accuracy - Answer-reporting factually correct information
investigative reports - Answer-in-depth explorations of some aspects of reality
editorial - Answer-subgenre of news that concentrates on an individual's or an
organization's point of view
columnists - Answer-individuals who are paid to write editorials on a regular basis -
usually weekly, monthly, or daily
blogs - Answer-journalistic websites or opinion sites in which writings are in the style of
journal entries, often in reverse chronological order
soft news - Answer-the kind of news story that news workers feel may not have the
critical importance of hard news but nevertheless would appeal to a substantial number
of people in the audience
education - Answer-content that is purposefully crafted to teach people specific ideas
about the world in specific ways
advertisment - Answer-a message that explicitly aims to direct favorable attention to
certain goods and services
informational ads - Answer-advertisments that rely primarily on the recitation of facts
about a product and the product's features to convince target consumers that it is the
right product for them to purchase
hard-sell ads - Answer-messages that combine information about the product with
intense attempts to get the consumer to purchase it as soon as possible
soft-sell ads - Answer-advertisements that aim mostly to create good feelings about the
product or service by associating it with music, personalities, or events that the creators
of that product or service feel would appeal to the target audience
production - Answer-the creation of mass media materials for distribution through one or
more mass media vehicles
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