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IAB - Digital Media Sales: Questions And Complete Answers
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IAB - Digital Media Sales: Questions And Complete Answers
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IAB - Digital Media Sales: Questions And CompleteAnswers
What are the five stages in the 'Marketing Funnel" Right Ans - Awareness,
Consideration, Purchase, Retention, Advocacy
What does PESO Stand for? Right Ans - Paid, Earned, Shared, Owned
Paid Media Right Ans - Tradational Media Buying
Earned Media Right Ans - Publicity (News coverage or word of mounth)
Shared Media Right Ans - Provides tools to its own audience to share
information about the brand (snap chat filters)
Owned Media Right Ans - Web properties that are owned by the advertisier
Converged Media Right Ans - When all media types are used (dove
campaign)
What are the four P's Right Ans - Product, Price, Place, Promotion
The Digital Landscape Right Ans - How marketing agencies work
What is a brand? Right Ans - a type of product or service manudactured or
provided by a particular company under a particular name
What is a Publisher? Right Ans - Publishers own and perate media
properties. The media content they produce and distribute is typically edited
by professionals.
What is a social media platform/s? Right Ans - Social media platforms such
as Facebook, instagram, youtube, twitter, pinterest are user-generated
content incubators, with their own content streams.
What is site rankings? Right Ans - Site Rankings - Comscore is a company
that measures traffic and top publishers.
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