Exam (elaborations)
IAB: Digital Ad Operations Certification – Q’s And A’s
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IAB: Digital Ad Operations Certification – Q’s And A’s
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IAB: Digital Ad Operations Certification – Q’s And A’sAAAA Right Ans - Founded in 1917, the American Association of
Advertising Agencies is the national trade association representing the
advertising agency business in the United States.
API Right Ans - An Application Programming Interface is a set of
commands, the language that programmers or developers use to
communicate with a specific piece of software or hardware.
AS Right Ans - Action Script is the programming language for the Adobe
Flash Player and Adobe AIR runtime environments.
ATF Right Ans - Above the Fold - a term derived from newspaper print
advertising, this means that an ad is placed on a website above the scroll line
as the page is viewed before any scrolling occurs; in view before scrolling
AV Right Ans - Added Value
BT Right Ans - Behavioral targeting. Using previous online user activity
(e.g., pages visited, content viewed, searches, clicks and purchases) to
generate a segment which is used to match advertising creative to users
(sometimes also called Behavioral Profiling, Interest-based Advertising, or
online behavioral advertising). Behavioral targeting uses anonymous, non-PII
data.
BTF Right Ans - Below the Fold - a term derived from newspaper print
advertising, this means that an ad is placed on a website below the scroll line
as the page is viewed before any scrolling occurs; out of view before scrolling
CDN Right Ans - Content delivery network. A service that hosts online
assets and provides content management via servers located around the globe
to reduce the latency of downloads to users.
COPPA Right Ans - Children's Online Privacy Protection Act. Congress
enacted it in 1998 to prohibit unfair or deceptive acts or practices in
, connection with the collection, use, or disclosure of personally identifiable
information from and about children on the Internet.
CMS Right Ans - A content management system is a computer application
that supports the creation and modification of digital content using a common
user interface and thus usually supporting multiple users working in a
collaborative environment.
CPA Right Ans - Cost per action, also known as pay per action (PPA) and
cost per conversion, is an online advertising pricing model where the
advertiser pays for each specified action. Examples of "Actions" include such
things as completing a sales transaction or filling out a form.
CPC Right Ans - Cost-per-click is the cost of advertising based on the
number of clicks received.
CPE Right Ans - Cost per Engagement - the price an advertiser pays every
time a consumer interacts with a rich media ad unit; rather than paying for all
impressions, and advertiser only pays when the desired interaction occurs
[CPE = Cost ÷ Engagement]
CPM Right Ans - Cost per thousand. Media term describing the cost of
1,000 impressions. For example, a Web site that charges $1,500 per ad and
reports 100,000 impressions has a CPM of $15 ($1,500 divided by 100).
CPI Right Ans - Cost-per-install campaigns are specific to mobile
applications. In a cost-per-install campaign, publishers place digital ads across
a range of media in an effort to drive installation of the advertised application.
The brand is charged a fixed or bid rate only when the application is installed.
CPV Right Ans - Cost per view. A bidding method where you pay when a
viewer watches 30 seconds of your video (or the duration if it's shorter than
30 seconds) or engages with your video, whichever comes first. Video
interactions include clicks on the call-to-action overlays (CTAs), cards, and
companion banners.
CTA Right Ans - Call to action
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