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IAB Digital Media Sales Certification: Questions & Detailed Answers
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IAB Digital Media Sales Certification: Questions & Detailed Answers
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IAB Digital Media Sales Certification: Questions &Detailed Answers
AAS Right Ans - Average Active Sessions: the average number of streams of
one minute or more that are active within a time period
Ad Exchange Right Ans - A sales channel between publishers and ad
networks that can also provide aggregated inventory to advertisers. They
provide a technology platform that facilitates automated auction-based
pricing and buying in real-time. (Excludes technology platforms that
exclusively provide tools than enable direct media buying and selling between
participants)
Server-initiated ad impression Right Ans - the publishers web content
server for making requests, formatting and re-directing content
Client-initiated ad impression Right Ans - ad counting relies on the user's
browser to perform these activities
Ad impression ratio Right Ans - Clickthroughs / Impressions
Ad Network Right Ans - provide an outsourced sales capability for
publishers and a means to aggregate inventory and audiences from numerous
sources in a single buying opportunity for media buyers. it may provide
specific technologies to enhance value to both publishers and advertisers,
include unique targeting capabilities, creative generation, and optimization.
Applet Right Ans - a small, self contained software application that is most
often used by browsers to automatically display animation and/or to perform
database queries requested by the user
Application Programming Interface Right Ans - API Stands for
API Right Ans - a set of commands. it is the language that programmers or
developers use to communicate with a specific piece of hardware of software.
for example, mobile ads delivered in apps use THIS to communicate with an
SDK that is built for the app
,Advertising Research Foundation Right Ans - ARF Stands for
Association of National Advertisers Right Ans - ANA Stands for
Affinity Marketing Right Ans - selling products or services to customers on
the basis of their established buying patterns. the offer can be communicated
by email promotions, online, or offline advertising
Affiliate Marketing Right Ans - an agreement between two sites in which
one site agrees to feature content or an ad designed to drive traffic to another
site. In return, the site receives a percentage of sales or some other form of
compensation generated by that traffic
Alternate Text Right Ans - a word of phrase that is displayed when a user
has image loading disabled in their browser or when a user abandons a page
by hitting stop in their browser prior to the transfer of all images... appears as
balloon text when a user lets their mouse rest over an image
Authenticated Viewing Right Ans - when cable networks provide services
where their customers can access television content online after logging in
through a host site
Average Active Sessions Right Ans - the average number of streams of one
minute or more that are active within a time period
Barter Right Ans - the exchange of goods and services without the use of
cash
Bit Rate Right Ans - a measure of bandwidth which dictates how much data
is traveling from one place to another on a computer network - biggest factors
in auto or video quality. it does NOT describe how long it takes to get from one
part of the network to another, only how many bits can be transferred
concurrently
Conversations and Conversation Phrases Right Ans - The two concepts that
surface when targeting media plans to blogs
, Bounce Rate Right Ans - figured as a percentage - this compares the
number of visitors to a website who arrive and immediately leave vs. those
who stay and spend time on a site
Beacon Right Ans - also known as a web bug. a 1x11 gif, invisible gif, and
tracking pixel. They are used to collect data for web site and ad delivery
analytics, and also specific events such as a registration or conversion
Beyond the banner Right Ans - The idea that in addition to banner ads,
there are other ways to use the internet to communicate a marketing message.
this includes sponsoring a website or feature, advertising in email
newsletters, co-branding with another company, contest promotion, and
finding new ways to engage and interact with the desired audience.
Billboard Right Ans - an IAB universal brand package ad unit template
designed with options for rich interactivity to display prominently in line with
publishers' webpage content. A distinct feature of this is a close button that a
user may click to collapse the ad completely if the user does not want to see
the ad
Brand metrics Right Ans - measurable KPIs associated with branding
objectives, such as brand lift, affinity, or favorability
Brand responsiveness Right Ans - a seamless blend of branding and direct
response focused activity delivered through a single campaign. The purpose of
all activity is to drive response (both short and longer term) while building
the brand
Broadband Right Ans - an internet connection that delivers a relatively
high bit rate - any bit rate at or above 256 kbps. Cable modems and DSL offer
these connections
Browser Sniffer Right Ans - software that detects capabilities of the user's
browser (looking for things such as java capabilities, plug ins, screen
resolutions, and bandwidth
Bumper Ad Right Ans - usually refers to a linear video ad with clickable
call-to-action; format is usually shorter than full linear ads and call to action
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