Salesforce AI Associate Study Set Questions with
Correct Answers
A business analyst (BA) is looking to boost their company's
performance by making improvements in their sales procedures and
customer service.
What AI tools could the BA employ to address these requirements?
A. Lead Scoring, Opportunity forecasting, and Case Classification
B. Cleaning up sales data and ensuring proper governance of customer
support data
C. Utilizing machine learning models and predicting chatbot behavior
Correct Answer-A. Lead Scoring, Opportunity forecasting, and Case
Classification
* Lead scoring, opportunity forecasting, and case categorization are
important AI applications for a business analyst (BA) aiming to enhance
their company's sales processes and customer support. These AI
applications help the BA by providing data-driven insights, automating
manual tasks, and improving decision-making processes, ultimately
leading to improved sales and customer support performance.
What is a key characteristic of machine learning in the context of AI
capabilities?
A. Can perfectly mimic human intelligence and decision-making
B. Relies on preprogrammed rules to make decisions
,C. Utilizes algorithms to learn from data and make decisions Correct
Answer-C. Utilizes algorithms to learn from data and make decisions
* Machine learning is a type of AI that uses algorithms to learn from
data and make decisions.
In the realm of AI capabilities, what is the primary function of computer
vision?
A. Analyzing and comprehending visual information
B. Improving images through image processing techniques
C. Forecasting future results using data Correct Answer-A. Analyzing
and comprehending visual information
* Computer vision is a type of AI that interprets and understands visual
data.
What constitutes the foundational components of AI systems?
A. Algorithms, software, and hardware elements
B. Algorithms, data, and hardware infrastructure
C. Algorithms, data, and computational resources Correct Answer-C.
Algorithms, data, and computational resources
,* The core components of AI systems are algorithms, data, and
computation. Algorithms provide the rules and instructions for the AI
system, data is used to train the AI system, and computation is the
process of executing the algorithms on the data.
A sales manager wants to improve Salesforce operations with AI. What
AI application would offer the greatest benefits?
A. Handling and organizing data effectively
B. Generating sales-related dashboards and reports
C. Prioritizing leads and predicting sales opportunities Correct Answer-
C. Prioritizing leads and predicting sales opportunities
* In Salesforce, AI improves sales by scoring leads and predicting future
opportunities, helping leaders prioritize leads and enhance sales
processes.
A service leader plans to use AI to help customers resolve their queries
more quickly with a guided self-service app. Which Einstein feature
offers the most suitable solution for this?
A. Automated Chatbots
B. Categorizing Cases
C. Offer personalized recommendations Correct Answer-A. Automated
Chatbots
, * Chatbots in a self-service app interact with customers in real time,
understand their questions, and offer quick solutions, making self-help
more efficient and user-friendly.
A marketing manager wants to use AI to better engage with their
customers. Which functionality provides the best solution?
A. Bring Your Own Model
B. Journey Optimization
C. Einstein Engagement Correct Answer-B. Journey Optimization
* With Salesforce Marketing Cloud Engagement.
Journey Optimization allows one to Create, test, and optimize
personalized campaign variations with built-in predictive AI. Make
every moment count by automating and customizing all aspects of
customer engagement — including channel, content, timing, and send
frequency. Scale dynamic journeys and improve productivity with AI.
Which features of Einstein enhance sales efficiency and effectiveness?
A. Opportunity Scoring, Opportunity List View, Opportunity Dashboard
B. Opportunity List View, Lead List View, Account List View
C. Opportunity Scoring, Lead Scoring, Account Insights Correct
Answer-C. Opportunity Scoring, Lead Scoring, Account Insights