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MNM3709 ASSIGNMENT 1 FOR 2ND SEMESTER 2024
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MNM3709ASSIGNMENT 1 FOR 2ND SEMESTER 2024
FEND TUTORIALS
, Started on Saturday, 17 August 2024, 4:54 PM
State Finished
Completed on Saturday, 17 August 2024, 5:03 PM
Time taken 9 mins 17 secs
Marks 16/20
Grade 80 out of 100
Question 1
Correct
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Question text
Organisations conduct environmental scanning in order to collect information with regard to the
environment and to identify possible opportunities and threats. Which approach to environmental
scanning is present in the example:
The national lockdown, enforced during 2020, prompted various companies to provide home
delivery services, which were not previously part of their business model.
a.
Ad hoc method or irregular approach
b.
Periodical method or regular approach
c.
Continuous approach
Feedback
Well done!
The theory for this question can be found on page 25 of the prescribed textbook.
Question 2
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Thabie is a charming garden café situated in a beautiful township house in Soweto, Johannesburg.
The décor was inspired by nature and stylish country homes and embodies comfort and elegance.
Besides being a café that offers breakfast, lunch and treats, Thabie also specialises in hosting
celebrations. Strategic marketing can be seen as a continuous process taking place primarily from a
top management perspective, which aids the market and marketing strategies of the organisation.
There are, however, still specific differences between strategic marketing and functional marketing.
Whatsapp Marlvin @ +2763 173 8181
, Which of the following is a characteristic of strategic marketing?
a.
Pursues interests of the decentralised unit
b.
It is deductive and logical
c.
It deals with the actions of SBU’s
d.
It has a short-term focus
Feedback
Your answer is incorrect.
Review pages 11-12 in the prescribed book.
Your answer reflects a characteristic of marketing management and not of strategic marketing
management.
Question 3
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Which of Mitzberg’s 5 Ps of strategy is represented in the following example: Thabo sells flags of
rugby and soccer teams outside Loftus Versfeld Stadium before and during rugby and soccer games.
a.
Strategy plan
b.
Strategy pattern
c.
Strategy as a position
d.
Strategy ploy
Feedback
Whatsapp Marlvin @ +2763 173 8181
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