MNM2615 Assignment 1 Semester 2 2024 - DUE 23 August 2024 QUESTIONS WITH COMPLETE ANSWERS
7 views 0 purchase
Course
MNM2615
Institution
MNM2615
MNM2615
Assignment 1
Semester 2 2024
QUESTIONS WITH COMPLETE ANSWERSMNM2615 Assignment 1 Semester 2 2024 | Due 23 August 2024. All questions
answered with references.
As marketing consultant, you are required to identify an SME/SMME in your
neighbourhood and base Assignment 01 on that SME/...
MNM2615
Assignment 1
Semester 2 2024 -
DUE 23 August 2024
QUESTIONS WITH COMPLETE ANSWERS
[School]
[Course title]
,onlystudents
MNM2615 Assignment 1 Semester 2 2024 - DUE 23 August
2024
MNM2615 Assignment 1 Semester 2 2024 | Due 23 August 2024. All questions
answered with references.
As marketing consultant, you are required to identify an SME/SMME in your
neighbourhood and base Assignment 01 on that SME/SMME. Visit the chosen or
identified SME/SMME and discuss the following with its owner/manager: the
implications of doing business in Africa; the growth of the SME/SMME;
opportunities presented by BRICS; client demography; migration; population changes
in Africa; African markets; and factors that affect business in Africa. After the
discussion with the owner of the chosen/identified SME/SMME, you must briefly
summarise of the following:
(a)
Background of the chosen/identified SME/SMME
(b)
Key concepts about technological progress in Africa, the decision-making process
behind African consumer buying, and marketing implications relating to growth in
mobile and internet access
, onlystudents
QUESTION 1
Background and key concepts should not be more than half a page (5 marks for the
background and key concepts). (5) Then answer the following questions:
QUESTION 2
(a) Discuss the technological progress in Africa (5 marks for the theoretical
discussions).
(b) Explain how the chosen SME/SMME can infuse the technological progress in the
business (10 marks for the practical application). (15)
Assignment Guidelines
For your MNM2615 Assignment 1, you'll need to follow these steps and guidelines to
complete the assignment effectively:
1. Identify an SME/SMME: Choose a small or medium-sized enterprise (SME)
or small, medium, and micro enterprise (SMME) in your neighbourhood. This
business will be the basis of your assignment.
2. Interview the Owner/Manager: Arrange a meeting with the owner or
manager of the SME/SMME to discuss the following topics:
o Implications of doing business in Africa
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller Onlystudents. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $7.99. You're not tied to anything after your purchase.
