USC BUAD 307 Final Exam Questions With Correct Answers
3 views 0 purchase
Course
BUAD 307
Institution
BUAD 307
USC BUAD 307 Final Exam Questions
With Correct Answers
Customer value - answerthe relationship between benefits and the sacrifice necessary to
obtain those benefits
considerations in determining suitability for e-commerce - answer- value to bulk ratio: high
value, low weight items are more eas...
BRIGHTSTARS EXAM STUDY SOLUTIONS 8/15/2024 2:05 PM
USC BUAD 307 Final Exam Questions
With Correct Answers
Customer value - answer✔✔the relationship between benefits and the sacrifice necessary to
obtain those benefits
considerations in determining suitability for e-commerce - answer✔✔- value to bulk ratio: high
value, low weight items are more easily shipped
- absolute margin (price/profit margin)
- convenience to customer and willingess to pay for convenience
- ability to evaluate quality online
- not cost-effective for sellers (ex: paper towels)
- short run: sellers are willing to lose money to gain long-run profits
- long-long-run: willing to lose $ if other products make up for the losses
relative costs of selling online, retail, and combined - answer✔✔- delivery attempts, cost of
handling
- cost of returns
- protective packaging
- less loss of inventory value over time when selling online because avoiding over or under
stocking
- some costs greater in brick and mortar stores
profitability of online firms in markets where costs of selling online are lower -
answer✔✔electronic items that don't require shiping
ex: e-books
collaborative filtering - answer✔✔allow online merchants to recommend additional product
based on customers overlap w/ purchases of another
- ex: frequently bought together
,BRIGHTSTARS EXAM STUDY SOLUTIONS 8/15/2024 2:05 PM
basic internet economics - answer✔✔- online merchants have higher costs than conventional
retailers
- intermediaries add value through specialization of labor + consolidation of tasks
- customers do a lot of work when they select, aggregate, bring to checkout, and carry their
products home
micro-payments - answer✔✔Online donations collected in small amounts, but which add up
when contributed by thousands of users
- online payments of small amounts of money
- sell online content at low prices (marginal cost of product is low and cost is low)
- issue: credit cards charge % of sale and base fee
consumer involvement (types and manifestations) - answer✔✔
associative network of knowledge - answer✔✔for consumers to function effectively use the info
they've accumulated, it's important that diff pieces of knowledge are retrieved when they're likely
to be useful
- the brain sues associations between diff "nodes"
(ideas/pieces of info) to active related others.
tippability - answer✔✔low stakes decision is involved
primary research - answer✔✔research that you design and conduct yourself (done firsthand)
- Ex. you may need to find out whether consumers would prefer that your soft drinks be sweeter
or tarter
primary research methods - answer✔✔broad: exploratory & precision
specific:
- surveys
- experimentation
- taste tests/triangle test
- observation
- focus groups
- in-depth interviews
- projective techniques
, BRIGHTSTARS EXAM STUDY SOLUTIONS 8/15/2024 2:05 PM
- physiological measures
- scanner data
- conjoint analysis
- sentiment analysis
exploratory research - answer✔✔intended to get BASIC understanding of issues surrounding a
product or practice
Ex:
- observation
- in-depth interview
- focus group
- projective techniques
Not a lot of people are involved with this type of research, so you can't generalize findings to a
larger population
Precision Research - answer✔✔- experiments
- surveys
- panel
- scanner data
surveys: open vs. close-ended - answer✔✔OPEN: questions without choices
- pros: respondent isn't limited or influenced
- cons: respondents skip it and hard to quantify
CLOSED: questions w/ list of choices
- pros: easier to answer
- cons: limiting & choices can influence respondent
surveys: continuum vs. binary answer - answer✔✔CONTINUUM: questions gauging degree or
extent
- ex: on a scale of 1-10
- better for gauging interest, purchase likelihood, experience, satisfaction
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller Brightstars. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $12.49. You're not tied to anything after your purchase.
