Exam (elaborations)
MKT 3401 Final Exam Ledet | Questions with 100% Correct Answers| 2024/2025 Verified
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What are the 4 basic criteria for a segmentation scheme to be successful? - 1. Identifiable, 2. Accessibility, 3. Responsiveness, 4. Substantiality What is identifiable? - Companies need to gather the proper data in order to help identify their possible markets. This will give them info on the p...
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