SFMC Email Specialist Certification
Exam Questions with Correct Verified
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Northern Trail Outfitters is expanding its current welcome series to a
global audience. They plan on using Journey Builder to automate the
campaign.
What functionality is required to implement the campaign?
A. Automation Studio
B. Audiences
C. Attributes
D. Data Extensions - ANS ✓A. Automation Studio
During the holiday season, Northern Trail Outfitters wants to send out
receipt-based emails automatically as soon as a transaction
completes, regardless of subscriber opt-in status.
How could this be accomplished?
A. Automation Studio and Transactional Send Classifications
B. Journey Builder and Marketing Send Classifications
C. Triggered Sends and Transactional Send Classifications
D. Email Studio batch sends and Marketing Send Classifications - ANS
✓C. Triggered Sends and Transactional Send Classifications
SFMC Email Specialist Certification
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A marketer is trying to configure a new fil drop automation, but the
folder is displayed as "In use/" and it cannot be selected.
How could the marketer update the configuration to fit their process?
A. Change the extension of the file to .csv
B. Change the name of the file on the SFTP
C. Move the folder into the Import Folder
D. Change the File Drop Set Up and Use a FIlename Pattern - ANS ✓D.
Change the File Drop Set Up and Use a FIlename Pattern
Northern Trail Outfitters has three data extensions used for nightly
Abandoned Cart Email. They need to automate the segmentation of
data every night by combining data from these three data extensions.
How could this be accomplished?
A. Data filer Activity
B. File Transfer Activity
C. SQL Query Activity
D. Import File Activity - ANS ✓C. SQL Query Activity
Northern Trail Outfitters is setting up a new business unit. The
requirements for the new implementation have been defined:
- frequent sends of audiences greater than 500K
- daily imports of large data sets, requiring greater import speeds
- triggered send functionality
-API use at a later date are planned
SFMC Email Specialist Certification
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SFMC
- multiple subscriber data sets
What subscriber solution should be recommended?
A. Data extensions
B. Data Sync
C. Groups
D. Subscriber Lists - ANS ✓A. Data extensions
Why should the length be included for a text field?
A. Otherwise the field will have a length of 1
B. Text fields must be filled
C. Length defaults to 4GB
D. System performance - ANS ✓D. System performance
Northern Trail Outfitters' has noticed their emails look fuzzy when
viewed on new mobile devices.
What action could their email designer take to ensure crisp images
and graphics when viewed on HD screens?
A. Save images out at double the size to ensure crispness when scaled
down
B. Re-export all images as PNGs to ensure they look good on high-
resolution screens
C. Redesign the email to use as few images as possible to avoid
fuzziness
SFMC Email Specialist Certification
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SFMC
D. No action is needed as images will appear crisp for most
subscribers - ANS ✓A Save images out at double the size to ensure
crispness when scaled down
Northern Trail Outfitters wants to automate the exporting of
engagement data for all sends into their data warehouse.
Which tool would they use?
A. Schedule reports configured within Tracking
B. Tracking data extracts within Automation Studio
C. SQL Query export of _engagement dataview
D. Schedule the "Email tracking" report within Reports - ANS ✓B.
Tracking data extracts within Automation Studio
A marketer was given a list of subscribers with various HTML or Text
email preferences. The marketer wants to keep the send simple and
not split the audiences into two separate sends.
What should be selected during the Email Send flow?
A. Link Tracking
B. Multi-part MIME
C. Transactional sender profile
D. Hourly Send Throttle - ANS ✓B. Multi-part MIME
Northern Trail Outfitters has a large and important email announcing
its semi-annual sale. They want to determine, out of two versions of
the email against a sample population, which email version gets the
most clicks. The winning email will be sent to the remainder of the
audience.
In which two ways could this be accomplished?
SFMC Email Specialist Certification
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