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SPORTS AND ENTERTAINMENT II FINAL EXAM >> QUESTIONS AND ANSWERS
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SPORTS AND ENTERTAINMENT II FINAL EXAM >> QUESTIONS AND ANSWERS
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SPORTS AND ENTERTAINMENT IIFINAL EXAM >> QUESTIONS AND
ANSWERS
What do athletes sometimes hire to help them organize charity tournaments? -
Marketing firms
The National Hockey Association has just drafted Ty Hartman. Ty hires Amanda
Bingham to help him make
sound business decisions, and to negotiate endorsement contracts with well-known
companies. Amanda is
Ty's - agent
Which of the following is an activity that agents perform on behalf of the athletes they
represent: - Various contract negotiations
When a league blocks the broadcast of a certain game in a certain territory, it is known
as a(n) - blackout
Which law makes restraining free trade and competition illegal? - The Sherman
Antitrust Act
Which of the following is an unfair, anticompetitive trade practice in sport/event
marketing: - Trademark infringement
The best way to avoid buying counterfeit tickets to a game/event is to purchase them -
at official ticket outlets
Which of the following is an unacceptable place to use an athlete's or celebrity's identity
without his/her
permission: - On your company's advertisements
When professional athletes negotiate salaries, playing conditions, and contract terms as
a single unit, their
union is engaging in - collective bargaining
When negotiations between a players' union and the owners' organization cannot be
reached, the players
might vote to determine if they should - go on strike
,Salaries, contracts, and profit sharing are often the issues that create conflicts between
sports' leagues and - players' associations
Which of the following is an example of a governing body in the sport industry: -
International Olympic Committee
When a sporting-goods manufacturer decides to sell to businesses located in another
country, it should
consider the country's - trade restrictions
Which of the following are trade barriers that are likely to limit a sport-equipment
manufacturer's ability to
export its products to foreign countries: - Quotas and tariffs
Which of the following presents the greatest challenge for U.S. companies when
developing a plan to sell
movies in foreign countries: - Uncertainty about government policies
The first step that a business should take when collecting marketing information from its
customers is to - define research objectives
Businesses often collect marketing information from customers in order to learn which
products - sell best in certain locations
Businesses collect marketing information from other sources in order to find out what is
happening in the - external environment
A business that randomly surveys 200 customers to learn their opinions about a new
product is collecting
__________ marketing information. - primary
Which of the following is useful marketing information that a business might obtain by
analyzing a
customer database: - Average customer is married, owns home, earns $50,000 a year
When analyzing the historical data in a data warehouse, which of the following is true of
its data: - The data are static
When marketing researchers review the level of affiliation between two variables, they
are evaluating the
___________ of data components. - correlation
What should businesses try to achieve when manipulating data for information
analysis? - Accurate interpretation
, What do researchers often use to summarize and interpret vast amounts of numeric
information? - Descriptive statistics
When making marketing decisions, businesses often analyze research that is
expressed as a mean, median,
or mode, which are estimates often referred to as the - central tendency
A business that conducts research and finds that most of its customers visit the
business four times a week
has identified the - mode
Which Nof Nthe Nfollowing Nis Nan Nexample Nof Nrange: N- N NConsumers Nbuy Nbetween Nthree
Nand Nseven NCDs Nper Nmonth.
Which Nof Nthe Nfollowing Nmust Ncoincide Nwhen Nusing Ndescriptive Nstatistics Nin Norder Nto
Nhave Nnormally Ndistributed
data: N- N NMean, Nmedian, Nmode
The NNHL, Nthe NNFL, Nand Nthe NCFL Nare Nbecoming Nmore Ninterested Nin Ninvesting Nin Nthe
Ndevelopment Nof
recreational Nsports Nfor Nyouths Nin Norder Nto N- N Nattract Nmore Nfans
One Nreason Nthat Nseat Nlicenses Nand Npremium Nseating Nare Ngrowing Ntrends Nin
Nsport/event Nmarketing Nis Nbecause
these Npractices Nare N- N Nrevenue Nsources
Which Nof Nthe Nfollowing Nis Na Ntrend Nin Nthe Nsport/event Nindustry: N- N NSport/Event Nfacilities
Nare Nevolving Ninto Ncomplete Nentertainment Ncenters Nwith Ninteractive Nactivities.
One Nof Nthe Nmain Nportions Nof Na Nmarketing Nreport Ndescribes Nthe Nresearch Nmethods Nand
Nthe N- N Ndata Ncollection Nprocedures
An Neffective Nmethod Nof Npresenting Ncomplex Nreport Nfindings Nand Nrecommendations Nto
Na Nlarge Ngroup Nof
managers Ninvolves Nthe Nuse Nof N- N Ncomputer Nsoftware
Stephanie Nhas Ncompleted Na Nmarket-research Nproject Nto Nidentify Nchanging Nconsumer
Ntrends Nthat Nwill Naffect
her Ncompany Nand Nits Nmarket Nposition. NShe Nhas Nlearned Nmany Ninteresting
Ndemographic Ntrends Noccurring Nin
the Npopulation. NWhat Ntype Nof Ndata Nshould Nshe Ninclude Nin Nher Nreport Nto Nmanagement?
N- N NInformation Nthat Nis Nrelevant Nto Nthe Nmarketing Ndecisions Nthat Nmanagement Nmust
Nmake
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