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WGU C201 BUSINESS ACUMEN OBJECTIVE ASSESSMENT 2 Test BANK CONTAINS (VERSION 1 & 2 ) WITH ACTUAL CORRECT QUESTIONS AND DETAILED ANSWERS 2024(NEWEST) $17.99
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WGU C201 BUSINESS ACUMEN OBJECTIVE
ASSESSMENT 2 Test BANK CONTAINS (VERSION 1 & 2
) WITH ACTUAL CORRECT QUESTIONS AND
DETAILED ANSWERS 2024(NEWEST)
Version 1
Human Interaction & Structure - ANSWERWhich two key elements does an effective
organization include?
It establishes a direct flow of authority - ANSWERWhy does a line organization structure
function most effectively in a crisis situation?
Departmentalization - ANSWERA company might divide itself into smaller groups that
best match the types of customers it serves. What is this an example of?
Achievement of company goals - ANSWERWhich primary driver does management use
for an organization's structure?
Departmentalization - ANSWERWhich step in the organizing process results in
management grouping work activities into units within the organization?
product - ANSWERA high-tech startup company is launching a marketing campaign for
its new social media portal by highlighting how the portal exceeds the connectivity and
collaboration capabilities of all other social media sites.
Which type of competitive advantage is this company leveraging?
Everyday Low Pricing - ANSWERWhich marketing strategy is devoted to maintaining
continuous bottom line prices rather than relying on short-term price-cutting tactics such
as cents-off coupons, rebates, and special sales?
When demand for the product is driven by the end user - ANSWERWhen would a pull
promotional strategy enhance a competitive advantage to market a product better than
a push strategy?
,Affinity Programs - ANSWERWhich marketing tool is often used to build effective
relationship marketing campaigns?
Personal Selling - ANSWERWhich element of the promotional mix has the advantage of
messaging that can be tailored for each customer but the disadvantage of a high cost
per contact?
Target Market, Sales Revenue Goals and Plan Implementation Timeline -
ANSWERWhat three factors should be addressed in a successful marketing plan?
Race & Ethnicity, Income and Household Size - ANSWERWhich three characteristics
are measured in demographic segmentation?
A group or committee often makes decisions
Purchasers often invite selected providers to bid on a purchase
Buyers face organizational influences that affect their own preferences - ANSWERIn
which three ways does business-buying behavior differ from consumer-buying
behavior?
Priced high
Purchased infrequently
Available from a small number of retail outlets - ANSWERWhich three factors suggest a
product should be marketed as a specialty product?
Accessories to primary products
Consumable supplies - ANSWERWith which two types of products does a marketing
strategy rely on advertising more than personal selling?
Adding new users, finding new uses for the product, increasing frequency of use. -
ANSWERAfter years of marketing a body lotion, a cosmetics company begins
promoting the lotion as an insect repellent as well.In which three product life cycle
extension strategies did this company engage?
Awareness, Loyalty and favorable images - ANSWERWhat are three qualities of strong
brand equity?
brand preference - ANSWERA customer intends to purchase her favorite cereal. It is
out of stock, so she purchases an alternative brand of cereal instead.Which stage of
brand loyalty is this customer in?
Direct - ANSWERWhich manufacturer distribution model is enhanced by the shipping
and tracking capabilities of a global package delivery service?
Planning the overall production process
Determining the best layout for the firm's facilities
,Implementing the production plan - ANSWERWhich three tasks are key responsibilities
of operations managers?
Production using JIT reduces a firm's inventory costs.
A JIT system seeks to eliminate anything that does not add value in operations
activities. - ANSWERWhich two characteristics does a Just-In-Time (JIT) System have?
Establishment of effective quality systems - ANSWERWhich aspect of operations
management do the ISO 9000 standards address?
Flexible - ANSWERWhich manufacturing model uses technology to produce small runs
of customized products cost effectively?
Limited-function merchant wholesaler
Full-function merchant wholesaler - ANSWERWhich two of the following distribution
channels would take title of the products they handle?
Demand Curve - ANSWERWhich economic graph is used by organizations to regulate
production by predicting the amount of product buyers will purchase at different prices?
Price of substitute goods
Customer preference - ANSWERWhich two factors drive demand in a microeconomic
system?
Demand increases - ANSWERHow does a sudden shortage of a commodity product
affect the immediate demand for the product at its current price?
Economy expands
Personal wealth increases - ANSWERWhich two impacts result from a nation's increase
in productivity?
To encourage bankers to make loans
To cut the cost of borrowing - ANSWERFor which two purposes will the U.S. Federal
Reserve System follow an expansionary monetary policy?
A rise of interest rates on these securities
An increase in overall cost of debt to private borrowers - ANSWERWhich two economic
impacts should a manager anticipate when the U.S. government reduces the number of
Treasury bills, Treasury Notes, and Treasury bonds it sells?
Analyzing major investment decisions - ANSWERWhat is one role of a financial
manager?
Making capital market investments
Creating a financial plan - ANSWERWhich two activities are finance activities rather
than accounting activities?
, Venture capital
Public sale of stocks
Hedge funds - ANSWERWhich three sources should a business consider when seeking
a long-term funding source?
commerical paper - ANSWERIn which type of security should a business invest its
excess cash in anticipation of paying off the current year's tax liability?
It assumes the risk of the assessed value of the security from the issuer. -
ANSWERWhich role does the underwriter play in financing business operations when
using the capital market to sell securities to the public?
To determine the accuracy of forecasted revenues, costs, and expenses -
ANSWERWhy should a manager use financial controls in a firm's financial plan?
Sales forecast plus non-sales revenue - ANSWERWhat does a CFO use in financial
planning to determine the expected level of revenue for future periods?
It capped the debit card swipe fee at 21 cents. - ANSWERHow did the Dodd-Frank Wall
Street Reform and Consumer Protection Act impact retailers?
Buying stock in the public company for which the employee works based on a
conversation the employee overheard at a cocktail party between two of the company's
executives
Selling company stock because a co-worker told the employee the company's new drug
is failing in clinical trial - ANSWERWhich two activities are prohibited by insider trading
laws and should be avoided by a firm's employees?
Volatility of interest rates
Frequent renewals - ANSWERWhich two risks does a firm face by funding the purchase
of long-term assets with short-term funding sources?
Long-term commercial bank loan - ANSWERWhich funding source should a firm use if it
wishes to secure long-term financing while retaining all of its equity?
It can make large amounts of money available.
It carries interest rates that are 1 to 2 percent less than bank loans.
It has a maturity that ranges between 1 and 270 days. - ANSWERWhich three
characteristics make commercial paper a low-risk, attractive source of short-term
funding for a business?
Ensure that earnings remain larger than interest payments - ANSWERWhat should a
firm do to manage the risk of using leverage when exploring long-term funding options?
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