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SAFe Agile (APM)Product Management Exam with Complete solutions
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SAFe Agile (APM)Product Management Exam with Complete solutions
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SAFe Agile (APM)Product ManagementExam with Complete solutions
___ ____ is the process of dividing a potential market into distinct subsets with common
needs or characteristics in order to focus effort on the most attractive segment - ANS-
Market segmentation
___ are finctional characters based upon research - they represent the different people
who might use your product or solution in a similar way - ANS-personas
__________ research is often more obtainable and useful with large complex solutions
having: relatively small numbers of customers, a small number of transactions with each
customer, transactions costing hundreds of thousands to millions of dollars - ANS-
Qualitative
____________ ____________ is an iterative solution development process that
promotes a holistic approach to delighting all stakeholders - ANS-Design thinking
A __ __ __ __ is not a product, service or a specific solution; its the higher purpose for
which customers buy products, services and solutions - ANS-Job to be done
A ___ ___ ___ illustrates the users experience engaging with a company through
products, online experiences and services - ANS-Customer journey map
A ___ helps to provide context to create more effective solutions and business models
and evolces over time as we learn more about our customers - ANS-Value proposition
canvas
A ___ is a description of the future state of the product - ANS-vision
A ___ provides a shared language to describe and visualize the current and potential
future business models - ANS-business model canvas
A ______ ________ is a series of questions or data characteristics that are used to
determine if a given person meets the desired respondent profile - ANS-Respondent
screener
A negative persona does what? - ANS-Some we are explicitly NOT designing for
A primary persona does what? - ANS-Personas that MUST be satisfied for a successful
product driving the design process
, A secondary persona does what? - ANS-A persona that we will help make
accommodations in the primary interface for as long as it doesn't violate a primary
persona
A/B testing, questionnaires/surveys are examples of what kind of Primary data? - ANS-
Quantitative
Building empathy primarily happens through what three ways? - ANS-Empathy
interviews, innovation games, and structured interview techniques such as laddering
Builds customer empathy with team doing the research, creates vivid, concrete
language and commitment to solve customers problems, forms the foundation of
innovation by letting you explore 'what you don't know you don't know' are all strengths
of what kind of research? - ANS-Qualitative research
Competitors product capabilities and customers overlapping needs means what for your
product? - ANS-You lose because you can't perform there!
Competitors product capabilities and customers overlapping needs overlapping with
your product capabilities means what for your product? - ANS-You have to fight for
those customers!
Define from a market segmentation perspective, what Compatible is - ANS-Aligned with
our mission, strengths and ability
Define from a market segmentation perspective, what Heterogenous - ANS-Memebers
between sgements are distinct
Define from a market segmentation perspective, what Homogenous is - ANS-Members
within a segment are similar
Define from a market segmentation perspective, what Identifiable is - ANS-We can
identify its members
Define from a market segmentation perspective, what Measurable is - ANS-We can
determine its size
Define from a market segmentation perspective, what Reachable is - ANS-Contacted
through promotion and distribution efforts
Define from a market segmentation perspective, what Significant is - ANS-It is large
enough to be economically feasible
Desirable, sustainable, feasible and _________ are the four areas of design thinking -
ANS-viable
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